From 23rd to 29th March, museums around the world will be taking part in “Museum Week” on Twitter. This event is an opportunity for museums to engage with the public, sharing photos, stories and information about what goes on behind-the-scenes. Taking part is a great way for museums to connect with audiences and develop their social media offer. Full details of the week are available on the official website.
My top tips for museums thinking about taking part are:
- Work with a team of colleagues from throughout the museum to plan what you’ll be tweeting about through the week.
- Tell people what you’re going to be doing – write a press release, put it on your website, promote it in the museum and, of course, on your social media accounts!
- The daily themes can be interpreted flexibly or you can make up your own!
- Share different voices e.g. volunteers and members of staff, artists, community partners or members of your youth group
- Encourage your visitors to take part – posters in the gallery, brief your front-of-house team to talk about it and tweet questions to your followers
- Make use of other social media platforms e.g. audio-recordings via sites like audioBoom or SoundCloud, videos on Vine or YouTube or collecting the public’s photos on Pinterest boards. You can also preserve tweets using Storify
- to register on the #MuseumWeek website
- to make use of scheduling sites like Hootsuite or Tweetdeck
- that this doesn’t need to take over! While I’d recommend between 3 and 5 tweets a day as a minimum, you don’t have to do more if you don’t have capacity to.
- to put information on your website about when you’ll be tweeting. If you can’t cover the account at weekends or in the evening, that’s absolutely fine, but tell people!
- HAVE FUN!!! Choosing things to tweet about, talking to the public about these museums we love… it should be a creative and enjoyable experience.
Museums Registered so far from Essex are:
- Barleylands – @Barleylands
- Braintree Museum – @museumbraintree
- Epping Forest District Museum – @EFDMuseum
- Essex Collection of Art from Latin America (ESCALA) – @EssexCollection
- Colchester and Ipswich Museums – @Colmuseums
- Harlow Museum – @ScienceAliveUK
- Museum of Power – @MuseumofPower1
- Rayleigh Windmill – @rayleigh_mill
- Saffron Walden Museum – @SW_Museum
- The View and Queen Elizabeth’s Hunting Lodge – @coleppingforest
- Warner Textile Archive – @textilearchive
If you are an Essex museum taking part in #MuseumWeek and your name is not on this list, please send me an email.
I will also be tweeting as @EssexMDO