Last week, the National Museums Directors Council (NMDC) launched a new campaign entitled I Love Museums. Their aim is to illustrate how deep public support is for museums of all shapes and sizes. As the government and local authorities are cutting budgets, this campaign provides tools for museums to work with their communities to show how valued our institutions are and how important our work is.
So how can your visitors, volunteers and partners get involved? First off, they can sign up to the campaign and say why they love museums. They can help promote the campaign on social media. If you’re a Twitter or Facebook user, you may have noticed the campaign’s slogan written across people’s profile pictures. You and they can add this via the Twibbon website. They can also write letters to their MP or local council.
What can your museum do to support the campaign? As well as promoting it on social media and your website, you can download posters, postcards and logos for use on your publicity from the campaign website. You can also host a printed ballot box to encourage visitors to sign up while their at your venue.
~Amy Cotterill, Museum Development Officer