The seventh in our social media series from Louise Winters.
When you’re looking for ideas for your museum’s social media, people who already love your museum are a brilliant source of inspiration.
Your museum’s staff and volunteers are the easiest place to start. They love the museum and they know it well. The people that help to run the museum make it what it is as much as the collections and objects. You may even get them to share any posts you write about them to their own Facebook or Twitter networks so they’re seen by a bigger audience. Even if they don’t use social media they’ll probably enjoy getting involved.
How can I involve them?
Here are some simple ideas for social media posts about the fantastic people that help to run your museum (and yes, that includes you!)
- Photographs of staff and volunteers at work in the museum.
- Say thank you! Post a big thank you to volunteers for their work at an event or on a specific project or even just on a busy bank holiday.
- Ask about a colleague’s favourite object and why they like it and use this for a post with their name and a photo of them with the object (check with them they are okay with this before you do it).
- Post a happy birthday message for a colleague on their birthday (do ask their permission first).
- Ask a colleague how they got involved in the museum and share their story in a blog a condensed version for social media.
- Ask colleagues about their favourite other museums to visit and write up into a short post, don’t forget to tag the museum on social media if they use it.
Some examples to show you how other museums are doing this:
All posts you create that are inspired by a specific colleague should include the name of the person you are talking about and tag them on the relevant social media network, if they use it. The general public like to get to know who works at the museum and find out more about them. Human beings are nosey and like knowing a bit about the real people that work in a place.
Have you ever looked at social media for the National Trust for Scotland? They’ve even set up a Twitter account to talk about volunteering and encourage volunteers to share photos of the things they enjoy doing.
Social media is a really good way to make sure everyone knows how important your volunteers are, and showing appreciation for your museum staff is equally important.
I’ve asked if colleagues want to get involved and not had a good response
It’s useful to remember that your colleagues often won’t realise that their own interests and stories are interesting. Their enthusiasm for the museum and working there is infectious – if you can show that they care about the museum then others who see that will care too. Be patient and keep showing colleagues what you’d like from them. That may be to share photographs they take with you or it may be to have a chat for 10 minutes about their favourite object.
Your mission is to find out what makes them light up and find a way to share that with all those potential visitors. Think about which kinds of people will find your colleague’s story interesting and aim your post at those people. Ask your colleague to share with their family and friends on social media and see what kind of response you get.
Last piece of advice: try not to be disheartened if your posts don’t immediately get a huge response. Your social media efforts will gradually build up likes and responses as you keep posting regularly. Reassure your colleagues that their help is really important for creating interesting posts.
Please do get in touch, I love saying hello:
On Twitter: @pinkyandnobrain
By Email: firstname.lastname@example.org
On LinkedIn: https://www.linkedin.com/in/louisewinters/
My website: http://louisewinters.com/