The eighth in our social media series by Louise Winters.
We have fun stuff happening at our museum!
You’re probably already thinking about using social media to tell people about events at your museum. It’s an obvious topic and social media is perfect for it.
If you’ve already tried it, you may have found that you post one or two messages about an event and no-one seems to take any notice. A really useful tip is to remember you can (and should!) make several posts about the same event or activity over the course of a few days or even a few weeks.
One post isn’t visible for long as other people are posting on social media all the time, so repeating the message is important. Also, people often need to see or hear the same thing a few times before they can take on board new information. It’s fine to tell people several times! You can vary the message slightly by rephrasing or using a different photograph, but keep the core message the same.
How to write posts on events & activities:
- Basic event details
People want to know when, where and how to get involved. A great way to share this is to share a digital version of event posters or create your own digital poster. Attach this poster to every tweet, Facebook post and blog post and then there’s not excise for people to be confused about the basic information. Also write out the basic information in some of your posts to make sure it can’t be missed.
Ever head of Museum Dance Off? Not strictly an event designed for visitors to join in, but it does create many possibilities for silliness on social media 😉 Brooklands Museum in Surrey created an excellent poster to encourage followers to vote for them:
- Convey WHY people want to join in
Basic information is good, but I’ll easily ignore it or forget about it if I don’t know WHY I want to join in. Go back to the list you made in our first post in this series: what kind of people visit or could visit your museum? What kinds of people is this activity for and what will they get from joining in?
The Museum Explorer Passport trail is a good example of an activity to use:
|Kinds of people||What they get from joining in|
|Parents||1. Ideas for activities to keep the kids entertained|
|2. A bit of peace while the kids explore the museum|
|Young children||3. See and explore cool stuff in the museum|
|4. Enjoy a game of collecting stickers or stamps in their museum passport|
|Older children||5. Competition element with friends (who can get the most stamps?)|
Your social media posts can tell different types of people what they’ll enjoy. Each point on your list is an idea for one social media post, so in the list about there are already 5 different subjects for posts. Of course you can explain each point in different ways so you will already have a long list of posts for your social media, all about just one activity going on at the museum.
Going back to Brooklands Museum, they created posts about their Museum Dance Off entry over several weeks and they made it clear why people would want to get involved: to laugh at their daft video and help them win the competition.
Encourage interaction with visitors on social media
Specific events or activities are a great opportunity to ask visitors to interact with you on social media. If photography is allowed in your museum let visitors know at the event that you’d be very happy if they take a selfie, post it and tag your museum so you can find it later. Have you heard of #museumselfie on Twitter? The official Museum Selfie Day is on January 18th, but you can use it or ask visitors to use it any time!
And your staff and volunteers can get involved … https://twitter.com/NatGalleryCan/status/821822649072578560
Other ways you can encourage people to interact are to ask questions: both on social media and to people at the museum for the event. If you’re asking people in person, check they are happy for you to share what they say on social media and make it into a post.
Ideas for questions:
- What are you looking forward to at the event? (before it happens)
- Do you know anyone who’d love this? Please share with them!
- What did you like best about the event? (after it happens)
Have you come up with any interesting ways to encourage visitors to interact with you on social media? Please share in the comments below if you have.
Please do get in touch, I love saying hello:
On Twitter: @pinkyandnobrain
By Email: firstname.lastname@example.org
On LinkedIn: https://www.linkedin.com/in/louisewinters/
My website: http://louisewinters.com/