AIM Conference 2018: Changing Gear

Caroline Hamson, Heritage Collections Officer for The Scouts, shares her experiences of this year’s Association of Independent Museums Conference.

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Diversity was the focus of the first day, or as Shaz Hussain suggested, representation not diversity. Hannah Fox the Derby Silk Mill Project Director discussed how imperative it is to design exhibitions/museums/sites alongside your communities. You must have human centred design which focuses on think, do and feel. The top down approach is out of touch and more importantly, is not impactful.

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Victoria Rogers from Cardiff Story Museum gave us a run-down of the top 10 tips for building and diversifying audiences, with the mantras, ‘Ask, Listen, Act’, ‘Live your commitment’ and ‘Review, Learn, Amend, Grow’.

A tour of the new collections store at Gaydon was an eye opener, what a magnificent facility! It even includes a full view of the workshop where staff and volunteers maintain and repair the vehicles. A facility which means 100% of their collection (bar the archive) is on display. What a dream.

 

It’s also where I found my next car…..

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On day two we learnt about the free stuff and resources that are available to us as AIM members. The free resources through the, ‘Open Up: Museums for everyone’ project which will help museums of all sizes increase the diversity of their visitors to make real and lasting change in the museum sector. And a new three-year partnership with the Charity Finance Group means AIM members can sign up to receive advice, trouble shooting, resources, all for free!

A fascinating talk by Sue Davies told about the positive impact understanding your type of museum can have. Club, temple, forum or attraction? Understanding this can lead to better management by adapting your leadership style; leader, facilitator, guardian or business manager.

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What did I learn? To be the best we can be and serve our communities we must listen, really listen, don’t impose our ideas on people, be open to criticism, have a great sense of purpose and vision which is shared by everyone, and be willing to try and test ideas without fear of failure.