Learning & Engagement Grants For Essex Museums

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Essex Museum Development is offering grants of up to £500 to support the delivery of learning and community engagement using collections.

The grants aim to support local museums to:

  1. Develop relationships with local education providers including schools, colleges and home education groups
  2. Develop new learning and engagement resources
  3. Develop an adult learning offer
  4. Deliver activities which will reach new audiences
  5. Make their venue more accessible for disabled audiences

The funding scheme is open to any Accredited museum (or museum registered as Working Towards Accreditation) within the Essex or Southend-on-Sea local authority boundaries. Please note that to apply you must have attended at least two of the following training days:

It is important to read the guidance document before applying. It contains some suggestions as to what the grant can be used for, but this is not an exhaustive list. Please do get in contact if you wish to discuss your ideas.

To apply, complete this application form and return it to amy.cotterill@essex.gov.uk by 5pm on Tuesday 23rd January 2018

Learning and Engagement application guidance 2018

Click here to download the application form

 

New Audiences Day 2017

“Nothing without us about us is for us.”

This day explored the different ways in which we can engage with new audiences through case studies and group discussion. I’ve briefly summarised the presentations below but just get in touch if you’d like to know more.

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Young Roots – Dawn Bainbridge, Development Officer, Heritage Lottery Fund
Dawn discussed HLF’s Young Roots programme, covering how you can go about applying, what HLF look for and examples to inspire you. Successful projects focus on people learning skills in an in-depth and meaningful way. HLF have relaxed their rules about Young Roots projects being initiated by a group of young people, but they still must take the lead, e.g. steering group.

 You’re Doing It Already – embedding Arts Award into Museum Learning, Melissa Hawker, Learning Officer, Norfolk Museums Service
Melissa spoke about embedding Arts Award into school workshops and youth engagement projects, including Takeover Day and co-curating. The children shouldn’t feel like they are ‘writing up’ their log books, these should be treated as baskets to catch their learning and fill up naturally. Norfolk Museums Service run youth clubs starting from babies, which children taking more control of their learning as they develop. Starting early is a vital part of supporting young people to feel that the museum is a ‘place for them’. They do not advertise these groups in museums as the young people feel very strongly that the clubs are separate to schools and this is particularly important if school isn’t a positive experience. The youth clubs are free and this is key to their broad socio-economic appeal.

Engaging Diverse Local Audiences – Emma Winch, Heritage Learning Manager, Hackney Museum
Hackney Museum is internationally renowned for engaging diverse local audiences in the development of the museum and its exhibitions, programmes and projects that support audiences from all over the world to understand where their story fits within British history. Emma stated that there is no tool kit for engagement, you must employ the right people and work to a shared ethos. The most successful projects are not ones that ‘happen to’ community groups but where the community and the museum meet on mutual ground to create a relationship that grows into different projects. Hackney Museum supports local groups to campaign and Hackney Council often uses the museum as a space where people can have difficult conversations and community members come to council meetings. It’s important that changes made from their involvement is passed on to the community groups.

Diversifying your Audiences through Diversifying your Workforce – Rachel Macfarlane, Projects Development Officer, and Lib Fox, Museums Projects Officer, Colchester + Ipswich Museums
Colchester + Ipswich Museums shared a number of case studies from two years of Training Museum traineeships. The service has welcomed eleven Trainees from a variety of backgrounds, and they have helped us engage new audiences through work with schools and community groups, as well as social media. People who hadn’t considered working in museums before were targeted through the trainee recruitment. The applicants were asked to complete a very short form and submit a video and those shortlisted attended a group interview day with activities, discussion time and a very short interview. This more involved process provided greater insight into the attitudes of the individuals than the traditional format. In addition CIMS changed their volunteering to offer short, fixed-term posts with the application process making it clear what the volunteer would gain from their experience.

Jaywick Inspires – Kerith Ririe, Jaywick Martello Tower Manager
Jaywick Martello Tower supports creative collaborations relating to the themes of community, heritage and environment that affect our lives today. The Tower runs as an innovative arts, heritage and community space which successfully engages with its local community in Jaywick. The Tower Manager Kerith Ririe will discussed how the Tower has successfully engaged with its community and the plans for development. Many organisations are keen to work with Jaywick as it’s a well-known area of deprivation but the communities may not want to work with them. Jaywick Martello Tower offers food and refreshments at their activities to ensure that the participants aren’t hungry and better able to join in. How can we expect to engage an audience whose basic needs aren’t being met? The Tower used a cost benefit analysis tool to evidence that for every £1 invested, they reduced the spend in other services by £11.70.

By Thames to All the People of the World – Indi Sandhu, Essex Cultural Diversity Project, Essex Cultural Diversity Project Manager
Thurrock Routes is a joint working project between Essex Cultural Diversity Project (ECDP) and Thurrock Museum. The project focuses on the cultural heritage of Thurrock’s communities from 1930 – 2004 and draws on each organisation’s expertise to ensure that Thurrock’s heritage captures and responds to its specific and unique place in UK history and has engages with the diverse communities of Thurrock in bring new audiences to the Museum. This project saw a 15% rise in BME visitors to Thurrock Museum, something which they hope to build on.

Mercury Theatre- Martin Russell, Head of Creative Learning and Talent, Mercury Theatre
Martin spoke about hACkT, the Mercury Theatre’s creative digital offer for young people. hACkT is a summer school that allows young people to create a piece of theatre through a combination of traditional drama activities and technology, video game design and coding. The Mercury Theatre used vlogging to record experiences as opposed to traditional methods of recording, as this ties in with the participants interests and builds their skills. Schools have started hiring in hACKT for term time to meet their STEM requirements.

Breakout Group discussions:
Please note that these are transcriptions from the notes written on the day.
Breakout Group: Getting Started
• Avoid tokenism – do locational work, e.g school or street and don’t compartmentalise or label groups
• Start by mapping/research/listen to what people say. Possibly go where they go, restaurants, cafes, barbers, gyms, etc
• Educate yourself – go out and look and listen
• Be open and flexible – why would people want to come in? Community space/venue or support needed
• Consider throwing away what you do already is you are not attracting a diverse audience
• Juggling with what you already do – keep the good stuff (who decides what is good?)
• How do you change minds of staff?
• Get dates of who visits and build a profile
• Activity suggestions – winter warmer, food and drinks, hot chocolate, mocktails
• Focus groups – maybe not good for the first thing you do but could come later as a tool to plan for next steps
• Choose topics relevant to everyone, e.g. goof and drink, dinosaurs, music and dance, love, games, etc
• Most important thing: build relationships
Breakout Group: How do diversify your recruitment practice?
• Use friendly language that prevents people from understanding the forms/adverts
• Value attitudes rather than qualifications
• Spend more time with applicants – consider group interview days and see how they work in a team
• Include list of what training/benefits the volunteer will receive in return for their time
Breakout Group: Challenges
• Public perceptions of topics, e.g. death
• Capitalising on what you’re known for and expand on it
• Setting the right tone with difficult history/challenging topics
• Using museums as a visual learning space
• Need bigger teams
• Need for advocacy – shout louder about how unhelpful short-term funding is
• Condition of dunging to share outcomes/content more widely
• Curriculum content
Breakout Group: Capturing Feedback- evaluating the intangible
• Twitter – capture and share softer outcomes – Storify/metrics?
• Have conversations rather than feedback forms
• Staff/volunteers can be uncomfortable asking specifically for feedback
• Do we rely too much on paper feedback forms?
• Use SHARE evaluation tool kit
• Requirement for specific information from funders can be difficult
• Work with community members to design evaluation – co-produce methodology
• Ask questions with confidence and interest

Working with Home Educated Groups at Chelmsford Museum

Yvonne Lawrence, Chelmsford Museum, reflects on her developing work with home educated groups.

There is a large body of parents in Essex who elect to home educate their children. There are many reasons for this, and they are supported by Essex County Council and a range of self-led groups, some of whom organise formal learning sessions with Chelmsford Museums.

With museum education we are used to starting with very little prior information about the participants compared to a school teacher and when working with a group of home educated children this challenge is magnified because the age and ability range is very much larger, typically with participants aged between 4 to 12.  There may be additional special needs including those on the autistic spectrum, with ADHD, dyslexia or with social, behavioural or emotional difficulties.  Often there is a participant in the group who has a special interest in the subject who will be extremely knowledgeable alongside others who know much less.  In an ideal world we would like a full list of participants and any special needs and are working towards this, acknowledging that the situation is much more complex for the visit organiser than for a school.

Chelmsford Museum has been working in partnership with group organisers to ensure that home educated children are able to participate in our history, science and Arts Award sessions at both the main museum and at Sandford Mill. Our first big decision was to limit the group size to a maximum of 17 participants with whole group staying together during the session and led by one tutor.  Given that most participants come with an adult and perhaps a younger sibling or two, this still leads to more people in the room than a standard class and in retrospect we should perhaps have made the limit smaller-perhaps as few as ten participants.  But this would be comparatively expensive for parents/carers as we would still have to cover the tutoring costs and splitting them between fewer people means more cost per person.  Where the visit organiser wanted to book more than one session we explored ways in which younger children could book the morning session whilst older ones came to the afternoon session.  This was reasonably successful.

Home educated children have the luxury of learning at their own pace with a very flexible child-centred learning experience. Unlike a school with set break times and lunch hour, we found that the children seemed to be constantly grazing, eating snacks during the sessions.  The participants and younger siblings would then touch the artefacts, which really wasn’t doing the artefacts any good and posed a hygiene hazard.  We can’t just put our artefacts in a washing up bowl, after all!  So we worked with the group organiser to request that parents were advised of a no-eating rule in the sessions and why this was important, plus reinforcing the need to wash hands after eating.  We provided a trolley outside our education room for food and drinks; and we made a positively-worded request at the start of each session explaining why this was needed and and making it clear people were welcome to step out to eat whenever they wanted to.

To deal with the wide variety of ages, abilities and interests we adapted the format of the sessions to include a very short introduction and overview of what the session entailed with expectations for behaviour – participants and adults! People responded very positively and I think it helped everyone get the most out of the experience.  Typically setting expectations involves explaining the session format and establishing rules such as one person speaking at a time and putting their hand up if they wanted to ask a question during the introduction.  For parents it is worth mentioning active involvement, supervising their children, turning phones to silent and the eating-outside rule.  I always then check if that is OK with the group so we can all get the most out of the learning experience.  Fortunately the answer to that question has always been ‘yes’!

It can be hard to identify which children are taking part in the session so we have tried to set up a separate starter area for participants and parents/siblings. At the museum we often use foam mats on the floor for those taking part during the initial introduction, with parents/siblings seated behind and around them.  Once we establish our participants we start by asking a few questions to establish prior knowledge before introducing tables with a range of different activities linked to the topic.  It works well not to try to regiment the movement of participants as much as a school group, so we normally suggest the participants go off to explore the activities in any order giving an overall time limit to help people plan.  The tables have information cards for the adults with suggested activities, and the only advice we gave was to try to choose tables that weren’t too busy rather than all crowding around the same one.  There are times when we had to accept that a participant was finding it more interesting to sit in the corner playing games on their phone instead of taking part in the session.  They had their reasons, and we take the view that whilst it was our responsibility to provide suitable learning activities it was the participants’ responsibility to engage with them during the session and the supervising adults’ responsibility to intervene (or not) when it came to level of participation.

At the end of each session we come together to discuss what the participants had discovered and answer any questions that arose. Although most of our sessions normally run for two hours, timings are much more fluid with home educator groups and if we do finish a little earlier – or later – that is what we do.  At the end of each session, it is very rewarding to note the number of participants and parents who come up to us to thank us for running the session.  As one mum said to me recently “We appreciate what you are doing.  We know we aren’t the easiest groups to work with because we are all so different so thank you.” And that’s what makes it all worthwhile for us – being able to make that difference!

HELP … with keeping social media running for your museum

The ninth and final in our social media series by Louise Winters.

What can you do if none of the current staff or volunteers has the time or confidence to run a social media account for the museum? At a lot of smaller museums, someone at the museum asks one of their children or a younger friend to help out. Or there may be a few of you who are able to help, but none of you have enough time to do it alone.

As long as it works for the people doing it and the social media reflects the museum positively, in a way staff, volunteers and visitors are happy with that is fine. What you may find more difficult is co-ordinating between you.

Whoever helps out with social media has to have a steady stream of information about the museum, what is happening, who else works there and what kinds of things visitors like to see. If they’re not at the museum regularly they will struggle to write up enough different and interesting posts. If more than one person works on social media then you need a schedule for who is posting what and when.

Talk about it!

All people involved in social media and at least one other person who works at the museum should meet up regularly to talk about ideas for posts and agree them. This is especially important if the person or people looking after social media aren’t staff or don’t do volunteer work there. How else will they know about what is going on for your museum, or what everyone else gets excited about?

Photographs

Once you have ideas for posts, think about what photographs, videos or gifs might be good to illustrate them. You don’t have to decide yet, but if you want to take photographs of an exhibition during set up you’ll need to check with whoever is in charge and plan when you can do it. If you need to ask permission to take and share photographs it is useful to think about it ahead of time.

You can also access photographs that are completely free to use and don’t require the author to be credited (useful for Twitter where you often don’t have room for acknowledgments). Websites like

https://unsplash.com/

https://www.pexels.com/

allow you to search for and use photographs. You can also upload your own photographs and let other people use them for free.

Lastly you can search for animated pictures (or gifs) that are free to use on social media using Giphy (instructions on how to use giphy can be found here: https://giphy.com/faq).

Scheduling & publishing

Once you’ve agreed some ideas and figured out how you can get photographs, note down what you’ve agreed and who is doing what. The two simplest ways to do this are to set up an online calendar or a spreadsheet (something like Google Sheets is free and can be accessed by several people at once) that lists out your ideas for each week and who is responsible.

You will find you have lots of ideas for the next week or so, and then fewer as you get further away from now. Everyone will be able to see when you are running low on ideas. If you have a brilliant idea for Christmas then write it down, even if it’s only May! You’ll also have ideas that are spontaneous and need to be done on that day.

For things you can plan, think about scheduling your posts in advance. Facebook lets you do this directly from its website or mobile app. Twitter doesn’t, but you can use a free tool like Hootsuite to let you schedule your posts for a time in the future.

Review what you’re doing

Once you’ve started, do look at things like your number of fans / followers, the number of people who like your posts, the number of people who retweet or reshare your posts and how many people reply to your posts on social media. You will start to learn which kinds of posts people seem to respond to best and start to see how your hard work is paying off as more people find and follow your social media.

Okay, if you’ve now read all 9 of the blog posts on setting up social media firstly: thank you for reading! Secondly, what are you waiting for? Get ‘social media-ing’ for your museum 😉

http://gph.is/11EoofF

If you have any questions or ideas for things you’d like to read more about on using social media then please share them in the comments below. Also if you have any success stories or anything that worked really well please share those too, it would be great to hear them.

Please do get in touch, I love saying hello:

On Twitter: @pinkyandnobrain

By Email: me@louisewinters.com

On LinkedIn: https://www.linkedin.com/in/louisewinters/

My website: http://louisewinters.com/

Rising Tide: Navigating the Future of Cultural Learning

Royal Opera House Bridge Annual Conference 2017

Chatham Historic Dockyard, 29.06.2017

I’m lucky enough in this role to attend training pretty often and I often see inspirational people discuss the importance of the work of the heritage sector and hear incredible case studies. I won’t write about all of them, but I did want to share what I learnt at Rising tide: Navigating the Future of Cultural Learning, the annual conference of Royal Opera House Bridge. This conference interrogated the role of cultural education, from dance to museums and opera to archives.

We’re all busy people, so I’ll try and keep this blog short and I haven’t included all the sessions. If you’d like to chat about anything below, just get in touch. The Royal Opera House Bridge will be publishing resources from the day, so check out their website for more details.

Why Tomorrow’s Children Need a 21st Century Enlightenment (Matthew Taylor, Chief Executive, Royal Society for the encouragement of Arts, Manufactures and Commerce)

Matthew kicked off the conference by taking us back to the 1700s and the Age of Enlightenment. He described the three key ideas that shaped the Enlightenment:

  1. Autonomy – we are the authors of our own future and not in a chain of control that was preordained and we must simply accept our fate in life.
  2. Universalism – all humans deserve dignity.
  3. Humanism – purpose of all human endeavour is to liberate and enrich human life.

These ideas have become narrowed over time. Autonomy doesn’t just mean a free market, universalism isn’t just a metric of social justice and humanism isn’t controlled through the economy. We must revisit these values to bring them up to date:

  1. True autonomy requires self-awareness and self-discipline… not through shopping.
  2. Universalism is about empathy and engaging with those whose beliefs and ideas are different to ours.
  3. We need to identify what a good life is to understand humanism. What are we working towards?

Engagement in the creation and enjoyment of culture helps us understand these ideas.

So what is the role of cultural education? Cultural education makes three assertions:

  1. Citizens have a right to access their own, their countries’ and the world’s culture.
  2. Cultural education supports young people to develop positive ways of shaping society (and we need a robust way of measuring this impact that will appeal to budget holders).
  3. Cultural education has a role in preparing us for our future.

We are starting to move into a late material culture, with more people stating that self-expression is more important than what they own. People are coming of age in a sluggish economy and don’t expect to own more and better things than their parents. It should be our ambition to ensure that everyone has ‘good’ work with scope for development and a sense of purpose. If we shift into this new kind of economy, cultural education will be more important than ever.

To Lift All Ships (Sir Kevan Collins, Chief Executive, Education Endowment Foundation)

Sir Kevan challenged the conference with a series of provocations, but made the assertion that when people want to challenge the world, they turn to culture.

  1. Are we creating a boring and irrelevant education for children?
  2. Should we be concerned that creative subjects are becoming sidelined into extra-curricular activities for the middle-classes? For many people the educational system seems broken and there isn’t time to focus on anything but ‘core subjects’. Is this true, or is this argument to trick us into giving schools to other people to run?
  3. Is the word ‘culture’ being appropriated by people who see education as either skills for knowledge. Through setting culture as ‘knowledge’ are they able to decide what counts as culture?
  4. How can a child spend 13 years in education and fail? Huge numbers of children are failing to get a level 2 (e.g. GCSE) qualification.
  5. As the education offered to children narrows, how do we demonstrate the contribution that culture makes?

Most job growth in Britain and the world doesn’t require just one subject but needs people with broader life skills, for example relationship development, empathy and creative problem solving. A strong cultural education builds these kind of skills and supports the core subjects.

We must implement a scientific approach to measure the impact of cultural education, disseminate what we’ve learnt from projects and mobilise good projects nationally.

Empathy Lab (Miranda McKearney, social entrepreneur and co-founder of Empathy Lab and Sarah Mears, Library Manager for Essex and co-founder of Empathy Lab)

Miranda and Sarah argued that in an increasingly diverse world children must be able to thrive in diverse environments. Empathy and social skills are being squeezed out of education and these are vital to children’s attainment at school and preparation for their futures.

Research has shown that children must see and experience empathy to develop these skills. Socio-emotional skills cannot be a bolt-on but can be embedded in a child’s wider education. The Empathy Lab is trialling developing empathy skills through reading, which is at the core of educational programming in schools.

Empathy can be divided into psychological and physiological:

  1. Psychological Empathy:
    1. Cognitive – understanding that someone is upset
    2. Affective – feeling upset when someone is sad
    3. Empathetic concern – wanting to help someone in need
  2. Physiological Empathy:
    1. Endocrine system
    2. Mirror-neurons

If you’re interested in reading more about the scientific side of Empathy, check out the Empathy Lab’s website for resources.

Academics are starting to understand the relationship between reading and developing empathy. Just as the brain responds to words for smells, touches, etc as if you were smelling and touching something, your brain responds to stories as if was the real world. This means that the way we feel empathy for characters in stories, wires our brain to feel the same sensitivity for real people. This means that children can learn empathy from reading.

The Empathy Lab is trialling different approaches in schools, asking children to read books, look at how the characters felt and naming those feelings and then asking them to build this into actions. For example a group of children read a story about refugees, explored how it would feel to be a child refugee and then wrote letters to child refugees and politician. The children involved moved forward with literacy, family involvement and classroom relationships.

The Empathy Lab are looking to extend this work to museums, so watch this space.

Events and Activities at your Museum

The eighth in our social media series by Louise Winters.

We have fun stuff happening at our museum!

You’re probably already thinking about using social media to tell people about events at your museum. It’s an obvious topic and social media is perfect for it.

If you’ve already tried it, you may have found that you post one or two messages about an event and no-one seems to take any notice. A really useful tip is to remember you can (and should!) make several posts about the same event or activity over the course of a few days or even a few weeks.

One post isn’t visible for long as other people are posting on social media all the time, so repeating the message is important. Also, people often need to see or hear the same thing a few times before they can take on board new information. It’s fine to tell people several times! You can vary the message slightly by rephrasing or using a different photograph, but keep the core message the same.

How to write posts on events & activities:

  1. Basic event details

People want to know when, where and how to get involved. A great way to share this is to share a digital version of event posters or create your own digital poster. Attach this poster to every tweet, Facebook post and blog post and then there’s not excise for people to be confused about the basic information. Also write out the basic information in some of your posts to make sure it can’t be missed.

Ever head of Museum Dance Off? Not strictly an event designed for visitors to join in, but it does create many possibilities for silliness on social media 😉 Brooklands Museum in Surrey created an excellent poster to encourage followers to vote for them:

  1. Convey WHY people want to join in

Basic information is good, but I’ll easily ignore it or forget about it if I don’t know WHY I want to join in. Go back to the list you made in our first post in this series: what kind of people visit or could visit your museum? What kinds of people is this activity for and what will they get from joining in?

The Museum Explorer Passport trail is a good example of an activity to use:

Kinds of people What they get from joining in
Parents 1.       Ideas for activities to keep the kids entertained
  2.       A bit of peace while the kids explore the museum
Young children 3.       See and explore cool stuff in the museum
  4.       Enjoy a game of collecting stickers or stamps in their museum passport
Older children 5.       Competition element with friends (who can get the most stamps?)
   

Your social media posts can tell different types of people what they’ll enjoy. Each point on your list is an idea for one social media post, so in the list about there are already 5 different subjects for posts. Of course you can explain each point in different ways so you will already have a long list of posts for your social media, all about just one activity going on at the museum.

Going back to Brooklands Museum, they created posts about their Museum Dance Off entry over several weeks and they made it clear why people would want to get involved: to laugh at their daft video and help them win the competition.

Encourage interaction with visitors on social media

Specific events or activities are a great opportunity to ask visitors to interact with you on social media. If photography is allowed in your museum let visitors know at the event that you’d be very happy if they take a selfie, post it and tag your museum so you can find it later. Have you heard of #museumselfie on Twitter? The official Museum Selfie Day is on January 18th, but you can use it or ask visitors to use it any time!

And your staff and volunteers can get involved … https://twitter.com/NatGalleryCan/status/821822649072578560

Other ways you can encourage people to interact are to ask questions: both on social media and to people at the museum for the event. If you’re asking people in person, check they are happy for you to share what they say on social media and make it into a post.

Ideas for questions:

  • What are you looking forward to at the event? (before it happens)
  • Do you know anyone who’d love this? Please share with them!
  • What did you like best about the event? (after it happens)

Have you come up with any interesting ways to encourage visitors to interact with you on social media? Please share in the comments below if you have.

Please do get in touch, I love saying hello:

On Twitter: @pinkyandnobrain

By Email: me@louisewinters.com

On LinkedIn: https://www.linkedin.com/in/louisewinters/

My website: http://louisewinters.com/

 

Involve Museum staff and volunteers in social media

The seventh in our social media series from Louise Winters.

When you’re looking for ideas for your museum’s social media, people who already love your museum are a brilliant source of inspiration.

Your museum’s staff and volunteers are the easiest place to start. They love the museum and they know it well. The people that help to run the museum make it what it is as much as the collections and objects. You may even get them to share any posts you write about them to their own Facebook or Twitter networks so they’re seen by a bigger audience. Even if they don’t use social media they’ll probably enjoy getting involved.

How can I involve them?

Here are some simple ideas for social media posts about the fantastic people that help to run your museum (and yes, that includes you!)

  • Photographs of staff and volunteers at work in the museum.
  • Say thank you! Post a big thank you to volunteers for their work at an event or on a specific project or even just on a busy bank holiday.
  • Ask about a colleague’s favourite object and why they like it and use this for a post with their name and a photo of them with the object (check with them they are okay with this before you do it).
  • Post a happy birthday message for a colleague on their birthday (do ask their permission first).
  • Ask a colleague how they got involved in the museum and share their story in a blog a condensed version for social media.
  • Ask colleagues about their favourite other museums to visit and write up into a short post, don’t forget to tag the museum on social media if they use it.

Some examples to show you how other museums are doing this:

 

 

 

 

 

All posts you create that are inspired by a specific colleague should include the name of the person you are talking about and tag them on the relevant social media network, if they use it. The general public like to get to know who works at the museum and find out more about them. Human beings are nosey and like knowing a bit about the real people that work in a place.

Have you ever looked at social media for the National Trust for Scotland? They’ve even set up a Twitter account to talk about volunteering and encourage volunteers to share photos of the things they enjoy doing.

 

Social media is a really good way to make sure everyone knows how important your volunteers are, and showing appreciation for your museum staff is equally important.

I’ve asked if colleagues want to get involved and not had a good response

It’s useful to remember that your colleagues often won’t realise that their own interests and stories are interesting. Their enthusiasm for the museum and working there is infectious – if you can show that they care about the museum then others who see that will care too. Be patient and keep showing colleagues what you’d like from them. That may be to share photographs they take with you or it may be to have a chat for 10 minutes about their favourite object.

Your mission is to find out what makes them light up and find a way to share that with all those potential visitors. Think about which kinds of people will find your colleague’s story interesting and aim your post at those people. Ask your colleague to share with their family and friends on social media and see what kind of response you get.

Last piece of advice: try not to be disheartened if your posts don’t immediately get a huge response. Your social media efforts will gradually build up likes and responses as you keep posting regularly. Reassure your colleagues that their help is really important for creating interesting posts.

Please do get in touch, I love saying hello:

On Twitter: @pinkyandnobrain

By Email: me@louisewinters.com

On LinkedIn: https://www.linkedin.com/in/louisewinters/

My website: http://louisewinters.com/