Use Social Media to be a Part of the Local Community

The second in our social media series from Louise Winters:

It’s really easy to think of social media as something you do to tell everyone about your museum. Social media is also a way for people to talk to you, tell you what they’re interested in, ask questions about your museum or the work you do.

The fact that it can be a two way conversation way makes social media very different from traditional PR and it’s a much more approachable way to reach out to potential visitors. Through social media, your visitors are much more likely to see you and other volunteers / staff as people like them.  Listening to what other people say or post is an important as what you say or post.

giphy

What does community mean to you?

Why do you work at the museum? Do you volunteer your time or you work at the museum because you’re interested in the history of the objects, people and organisations your museum is working hard to preserve and share? Are you interested in the local area and the local people and maybe you like seeing children enjoy the museum? What other things motivate you?

 

Lots of people who like doughnuts

Answering these questions about you and your colleagues can help you figure out who / what is part of the community of your museum. And these are people and organisations who may want to talk to you on social media. Some examples:

  • Staff & volunteers
  • Visitors or supporters you
  • Charitable organisations your museum or colleagues support
  • Local schools
  • Organisations or local businesses whose work & stories your museum documents or links to
  • People or organisations who’ve donated to your museum, sponsored events or added to its collection

They’re all part of your community and you can use social media to follow as many of them as you can find on there. Once you have your own social media channel set up (it could be Facebook, Twitter, Instagram – it doesn’t matter which):

  1. Write down a list of people & organisations for your museum by using the list above
  2. Look to see if they use social media and follow them if they do. If they don’t you can try to find a website for any organisations.
  3. ‘Like’ any social media posts they make that you think are interesting, especially if it has an obvious relevance to your museum
  4. Re-share interesting posts from those you followed (this is retweeting their posts on Twitter or Sharing their posts on Facebook)
  5. Post positive replies on their posts (e.g. “We love your photos” or “Good luck to everyone involved in the event”)
  6. Take photographs if you visit another interesting organisation and share on your social media account with, tagging it with their social media name.
  7. Share the link to blog posts written by other organisations or people , if you think they’re interesting or relevant to your museum.

Interact

Why should I spend time talking about what someone else is doing?

The great thing is while you’re talking about someone else who is important in your community you’re also promoting your museum. Because social media is public potential visitors (and many other people) will see you talking about other organisations they like. They may never have heard of your museum before and you may not know they’re out there, but this will give them a reason to notice you and maybe come into your museum.

Those you talk to and promote on social media are also more likely to follow your social media and then share your posts, so your posts will then be seen by more people. It works in the same way you make friends: if people realise that you and they have something in common, they’ll take more of an interest in what you do and what you’re interested in.

And so your social media community begins to grow … and grow … and soon it will take over the world. Mwuahahahahaha! Ah, sorry, I mean it will help you find more visitors and help more people appreciate the excellent and hard work that goes into running your museum 😉  Almost as good as taking over the world, isn’t it?

Do you have any suggestions on how to be a part of the local community using social media? We’d love to hear them and they may be really helpful to other museums so please share them in the comments below.

 

Please do get in touch, I love saying hello:

On Twitter: @pinkyandnobrain

By Email: me@louisewinters.com

On LinkedIn https://www.linkedin.com/in/louisewinters/ 

My website: http://louisewinters.com/

INTO Museums: Why Use Social Media?

Welcome to the first of a series of posts by social media expert, Louise Winters.

Louise is endlessly fascinated by people and their stories and loves seeing and helping people using social media to share things they care about. Her experience includes working in a social media agency with corporate clients across Europe, but now much prefers working with the public sector and small businesses as they’re a lot more friendly! She now manages social media and blogs for various clients, as well as offering training to get other started.

 

Why do you want to use social media for your museum? It can seem like a distraction from the core job of running the museum every day, especially if you’re not sure how to use it or why it is useful.

The main reason to use social media is to bring people into your museum. It is great because you don’t need an advertising budget to use it, just some time to set it up and post updates regularly. By posting on social media or writing blogs you give people who wouldn’t normally come to your museum a chance to find out about you without even having to leave their homes.

If you consider their point of view, why would someone decide to visit your museum? What would interest them and what might stop them from realising how much they’d enjoy it? The answers to those questions will be different for different types of people (for example, parents with small children, teachers who want to inspire their students, older people who’re interested in local history). Because you post small bits of information often, you can use social media to share things that are interesting to these different groups of people. Once they know your museum is interesting to them, they’re more likely to want to visit.

I don’t know that much about social media – can I really help?

Yes! You can! You know all about the museum: why the collections are valuable, how important it is to preserve the stories the museum and its collections tell for future generations and what people will find fascinating, educational or fun. No one will know about your museum if you don’t tell them and social media potentially allows you to share your enthusiasm with so many people!

So your main reason for using social media is to share the enthusiasm and passion of people already ‘into’ museums (like you) to get other people to realise they’re ‘into’ your museum. Once they understand why it matters to them they’ve got a reason to physically get into your museum.

Image for blog 1

Who do you want to talk to?

As well as knowing why you’re using social media, you also want to know who you most want to talk to using it. This will help you write your posts with relevant groups of people in mind. It is fine to write one post aimed at parents and the next one aimed at older people who live locally. Here’s a simple exercise to help you figure out which kinds of visitors you’re most interested in appealing to and what will attract their attention.

1/ Which age group visits your museum most?

  • Write this down and think about what would be interesting to that age group (for children also consider what will interest their parents)
  • Which age group do you wish would visit the museum more?

2/ What do you think visitors enjoy about your museum?

  • What types / ages of people enjoy each thing?
  • How can you demonstrate to a person in one of these groups that they’ll probably enjoy it too?

3/ What do your colleagues like best about your museum?

  • Write this down for all your colleagues and think about the type of person or age group your different colleagues represent.
  • How can you share your colleagues’ enthusiasm with new people?

4/ How are your museum’s collections relevant to the everyday lives of people who live nearby?

  • What kinds of things are most relevant to different types of people?
  • How can you share and show that to people who have never visited the museum?

5nr/ For the different types of people you’ve identified above:

  • What might put them off visiting the museum? Can you change this? If yes, how and how can you tell them about it?

If you need a head start on thinking about different age groups or types of people here’s a list: Primary school age children, Secondary school age children, Parents who live locally, Further / Higher Education students, Young adults from the area, Tourists, Older people who live locally

Tell stories about your museum to specific types of people

I guarantee you won’t have answers to all those questions. That is absolutely fine! Whatever you’ve written down will be useful. Social media works best when you have an idea who you’re trying to talk to for 2 reasons (i) you can focus different posts on different types of people with different interests (ii) it gives you some inspiration for social media posts by thinking about what previous visitors or colleagues enjoy about the museum.

The things you’re enthusiastic about are a good indication of what other people will get enthusiastic about. Think about it from the perspective of a few different types of people and you’ve got a great start on stories to share that will make people want to come see what your museum is all about!

 

Please do get in touch, I love saying hello:

On Twitter: @pinkyandnobrain

By Email: me@louisewinters.com

On LinkedIn https://www.linkedin.com/in/louisewinters/ 

My website: http://louisewinters.com/

Periscope and the Paraloid Sandwich: Upcoming Demonstration and How To Access It

(@EssexMDO)photorealistic_logo

One of the most common techniques for writing an identifying number on a museum object is a technique known as the “Paraloid Sandwich”. It involves writing the number between two layers of a chemical varnish.

 

Emma Cook, Museum Development Officer for Bedfordshire, and I have become aware that while YouTube is populated with numerous videos demonstrating methods for labelling objects for which the Sandwich isn’t appropriate (e.g. costume collections), this technique isn’t covered.

 

However, rather than just create a video, we thought we’d experiment with the streaming app called Periscope. Periscope you to broadcast video live and people following you on the app or who have clicked a link on Twitter can watch and even send in questions. The video then stays on Periscope for 24 hours. However, we will also then be able to upload it to YouTube, where it will be available for anyone to watch.

 

Therefore I am very happy to announce that Emma and I will be live-streaming a Paraloid Sandwich demonstration on Wednesday 25th May. We will repeat it 4 times, so you can log in, watch demonstrations and ask questions at 12:00, 12:30, 13:00 and 13:30 (British Summer Time).

 

So, how can you view our demonstration and ask questions?

 

  1. Download the free Periscope app to your mobile or tablet and set up an account
  2. “Follow” me (EssexMDO)
  3. Have the app or tablet connected to the internet between 12pm and 2pm on Wednesday 25th May

Additionally, a link will post on my Twitter account (@EssexMDO) every time we go live. You can click that link to watch along if you have Google Chrome as your web browser (Internet Explorer doesn’t work).

 

If you want to watch, but can’t get online at that time, it will be available to watch for 24 hours via the Periscope app.

If you do not have access to the app, we will then be making the video available as soon as possible via the SHARE Museums East YouTube account. Links to the film will be posted on this site and others.

New SHARE Training Calendar – Part 2

20150420_141038

Thank you to everyone who took part in my training needs survey earlier this year. I fed all the information back up to SHARE and they have used it in producing this year’s calendar, which goes live at 9am today.

In today’s blog, I am going to highlight where you can access the training that the majority of people requested in each category. However, it is in no way an exhaustive list of what’s on offer (over 100 training events between now and next spring!) so I do recommend taking time to have a look through and see what would be of use to you and your colleagues.

Of those of you who responded to my survey, only one third had not attended any SHARE training in the last year and of them only 10% said that this was because the training was too hard to get to. If there is training that your museum needs, but cannot afford the travel, it isn’t running or it is simply too far away, please do contact me as I may be able to help.

Several of the training days are running in Essex, but please remember that SHARE have to support the whole of the East of England. Therefore they move they days about and if a particular subject has been in Essex recently, they do have to move it somewhere else this year.

Most Requested Training By Category

  1. Collections

There was a strong “digital element” to the training requests for collections, including Copyright, Digitising Collections and Managing Digital Images.

I have spoken to Simon at SHARE about Copyright and they have identified that it is a need for support with this area, however from their experience they aren’t sure if training is the best way of providing it. SHARE is currently formulating a plan and I will update you as soon as possible. If you do have any urgent copyright questions, please get in touch.

Regarding digitising collections, there are several useful days coming up:

  • “Point & Shoot: Collections Photography Using Digital Cameras” is running on 6th October at Ely Museum and 2nd February in Norwich
  • “Digital Technology & Collections: Promoting Access and Engagement” is on 5th October in Ipswich

For managing digital images, I suggest:

  • “Managing Digital Images” on 15th December at Mill Green Museum and Mill in Hatfield or 27th April in Wymondham Heritage Museum, Norfolk
  • “Create Once, Publish Everywhere: How to COPE With Your Digital Content” on 1st December at the Museum of Cambridge or 20th April at the Long Shop Museum in Leiston

I would also suggest having a look at joining the Digital Development Forum if you are planning on a large digital project. The next meeting is on 20th October in Norwich

Other Collections based training that had a large number of requests are Conservation Basics and Rationalisation.

There are several conservation-themed days coming up:

  • Handle With Care: Object Handling & Packing on 2nd December in Mildenhall, Suffolk
  • “Conservation Uncovered: Major Museum Tours” on 19th November is going behind the scenes at the University of Cambridge conservation lab
  • “Environmental Monitoring” on 26th April at the Centre for Computing History in Cambridge
  • Integrated Pest Management: Level 1 on 10th November at Royston and District Museum
  • Integrated Pest Management: Level 2 on 2nd March at University of Cambridge Museums.
  • The 2nd Annual SHARE Collections Care Conference on 20th January at Hughes Hall in Cambridge.

Some sessions are much more specialised but will be relevant to several Essex Museums, including:

  • Assessing and Repacking Military Costume: A Costume & Textiles Network Event on 6th October in Norwich
  • “Preventive Conservation for Waterlogged Archaeology: A Maritime Heritage Network East Event” which is on 15th October at Southend Central Museum

SHARE also have their online Collections Care Syllabus. This current version is available online but it is being reviewed and updated so look out for updates later in the year.

For Rationalisation, SHARE are running “Rationalisation, Review and Disposal: Getting Started” on 8th October. Please note that there will also be funding support for rationalisation available later in the year. It is not compulsory, but I would recommend attending the training if you wish to apply.

2. Audiences

The most requested audience-themed training days are: Writing Engaging Text, Marketing on a Budget, Display Techniques and Understanding Audiences.

There are two different text-writing events booked in this year:

  • Captivating Captions on a Budget is one of this year’s first trainings, happening on 7th September at The Red House in Suffolk.
  • Make it Snappy: Writing Effective Text on 11th April at the Museum of East Anglian Life

There isn’t a generalised “marketing” training on the SHARE calendar this year, so I will organise something for later in the year. However, there are two specialised courses which may be of interest:

  • “Awareness, engagement and impact: Marketing to drive fundraising and income generation – a SHARED Enterprise event” on 25th November at Verulamium Museum in St Albans
  • Social Media Next Steps on 22nd September in Luton and on 9th March (venue TBC). If you feel that you need a “Beginners” level Social Media training, please DO NOT book on to this course. Contact me and I will arrange for help and support.

There are a couple of events coming up for Display Techniques:

  • Basic Display Techniques, 13th October in Stevenage and 12th January at Gainsborough’s House in Suffolk and on 14th April in Norwich.
  • Cutting Edge: Making Professional Labels & Panels on 3rd March at Hollytrees Museum in Colchester

There are several events which will be of interest for those of you who requested “Understanding Audiences”:

  • Front-of-House Forum on 19th October in Norwich
  • First Steps in Community Participation on 14th January in Luton
  • Complaints, Criticisms and Conflicts: How to Handle Them All on 28th January in Ely Museum
  • Managing Successful Events on 25th February at the Fenland Museum and Denny Abbey in Cambridgeshire
  • Working with Different Audiences on 4th March at The Polar Museum in Cambridge

There were also several requests for How to use HistoryPin, which SHARE are offering on 21st October in Ipswich

“Being a “Dementia Friendly” venue” and “Making your museum accessible for people with Autism” were also both highly requested. Working with these audiences will be covered in “Working with Different Audiences” and Helen Griffiths (Essex County Council’s Cultural Access, Learning and Participation Officer) and I am planning to run Dementia Friendly training soon.

3. Children and Young People

The most requested training session for children and young people are Setting Up A Youth Panel/Young Curators, Working with Schools, Child Protection/Safeguarding and Using Digital Technology to Deliver Learning With Schools.

“Giving Young People a Voice: Youth Panels and Young Curators” is running on 18th September at Colchester Castle (NB This will follow the Essex Heritage Education Group meeting).

Regarding Working With Schools, Helen Griffiths and I are planning a series of training in this subject and Child-Protection/Safeguarding for later in the year (look out for more details soon) however, you may also be interested in:

  • Surprising Science For Schools is on 21st January at the National Horseracing Museum in Newmarket.
  • Learning From Objects on 9th October in Ipswich or 7th December in Bedford
  • Object Lessons 3: SHARE & Bridges Children & Young People Conference on 10th February, venue TBC
  • Consider Yourself: Reflective Learning Practice for Learning Staff and Volunteers in Museums, 18th April, Museum of Cambridge

As you may be aware, I’ve been working with several museums in the county on a digital learning pilot. The case-studies from the project will be shared via my website, SHARE and the Heritage Education Group later in the year.

4. Resilience

The most commonly requested training sessions in this section fall into two categories, Volunteer Management (Volunteer Management, Volunteer Recruitment and Young Volunteers) and Fundraising/Income Generation (Alternate Ways to Boost Your Income, Making The Most of Your Shop, How to Talk to Funders and Other Stakeholders and Writing Funding Applications).

SHARE have recently launched the Volunteer Coordinators Forum, details of which can be found here. This is a great source of support for anyone managing volunteers, including those who are volunteers themselves. I also recently commissioned a volunteer management toolkit which is available here. 

SHARE are offering the following training events:

  • Volunteers: Getting Them In and Keeping Them Happy (a Volunteer Co-ordinators’ Forum event) on 18th April at Ipswich Transport Museum
  • Volunteer Co-ordinators’ Forum: Youth Volunteering, 8th December, John Buyan Museum, Bedford

SHARE also have a Retail Forum which offers peer support to those running museum shops. More details can be found here and there are some relevant training days too:

  • “Top Tips For Retail” on 4th February at Braintree Museum
  • “SHARE Retail Forum: Selling Skills and Sound Retail Practice” on 21st September at the National Horseracing Museum in Newmarket

Regarding applying for grants and other fundraising training, there are lots of options:

  • “Relationship Fundraising and Legacy Giving for Museums – a SHARED Enterprise Event” on 12th October at Colchester Castle
  • HLF Young Roots Seminar on 19th October at the HLF Office in Cambridge
  • “Awareness, engagement and impact: Marketing to drive fundraising and income generation – a SHARED Enterprise event” on 25th November at Verulamium Museum
  • “Enterprise & Philanthropy: building relationships to fund museums” on 2nd March at the Museum of London

I would also like to highlight that my colleague Andrew Ward and I are offering a “surgery” connected to Essex County Council’s Cultural Development grants on 23rd September in Chelmsford.

The other training that I would especially like to  mention is Understanding Museums. This is a six day course (one day a fortnight). While six days is a big commitment, this is the perfect course for anyone who is new to working or volunteering in museums. It explains why we do what we do, how different types of museums operate and looks at the history and ethics of the sector.

I would like to thank the SHARE Museums team (Annette, Simon, Kathy, Miranda and Liz) for all their hard work in pulling together this training offer – and wish them luck when the booking opens at 9 o’clock!

Curator of the Future: Part 2

Curator of the Future: Part 2

Last week, I blogged about the British Museum “The Curator of the Future” Conference. In part 1, I discussed their “Curatorial Survivial Kit”. Now I’ll look at the “Curator and Digital” and “Next Generation” sessions.

  • Curators and Digital

Chris Michaels, Head of Digital and Publishing at the British Museum set the scene after lunch by asking how curation has changed in this age of “digital enlightenment”.

Originally the museum team was focused on Neil MacGregor “History of the World in 100 Objects” books, so the success of the podcasts took them by surprise (and Chris admitted that if they’d known how well they’d work, they would have done things slightly differently!). People listened at home, on the move and even downloaded them to listen in front of the objects in the museum. The moral? It’s nearly impossible to predict which emerging platforms are going to be a hit, so it’s a good idea to experiment and make things available in as many ways as your budget, capacity and imagination will allow.

Selfies, wifi etc change how people interact with museums and how we and they share that experience. Behind the scenes sharing. Presenting more of our collections to a much wider audience.

Anra Kennedy from Culture 24’s presentation was asked if your use of digital technology is “Fit for the Future”. At the moment we have a “supply orientated approach” – this is the information we want to share with you and this is how we’re going to do so. This isn’t working. Museums need to research what their audiences (and potential audiences) want, would be interested in and how to get it to the,. This will require a multi-platform approach using the social web (Twitter, Facebook etc), on-site provision and mobile provision such as podcasts.

Last year, if you take out the stats for “adult” sites, 0.08per cent of all web traffic went to the sites of the 700 largest cultural organisations. That sounds quite positive, until you realise that the same percent were visiting same as B&Q!

Museum’s need to have an online presence that’s engaging and playful as well as informative. Anra gave several examples including Show Me, a project for 7 to 14 year olds working with teachers, and the partnership project VanGoYourself.com. This project encourages people re-create scenes from Van Gogh’s artworks and share them via social media. This has been very popular, particularly amongst hipsters, and won the “Museum and the Web” Exhibition and People’s Choice awards.

Anra also talked about. She stressed how important it is for museums to share good images online – high resolution and high quality, labelled with information about their availability for use and information about what they depict. Images should be “usable, reusable and shareable”.

I particularly liked Anra’s suggestion that websites can be “living labs” where you can experiment and change. By playing with layouts, language/tone, how functions are displayed, showing related content (or not), you can learn about how your online visitors use your site, what they like and what might work better.

Zoe Hughes is Curator of Fossil Invertebrates at the Natural History Museum, and she presented on a pet-subject of mine: Why Curators Should Tweet

Sick of being told “most people don’t care about your collections”, Zoe wondered is it that they don’t care or is it that they don’t know? She began tweeting to connect with academic researchers in her field and to raise awareness of collections, organisation and the curator’s role.

What she’s found is that only a tiny amount of her Twitter followers are her original target audience of “researchers in her field” – only 0.03 per cent. A lot are other museums but there are members of the public too. Her content is very different to what she’d originally envisioned too, as a lot of her work involves being at a computer and it’s hard to make that interesting in a tweet. Instead, she shares:

  • Photos of interesting objects as she finds them (this means she carries her smartphone with her in the stores to photograph and then share)
  • Information and images that link to popular hashtags (#FossilFriday ties in very well!)
  • Some information about what she’s doing (eg outreach, field work etc)
  • Questions and answers about the collections

Zoe raised the interesting quandary of popularity vs engagement. What does it really mean if people “like” or “follow” your content? How do you measure, record and report this data? They’re good questions and, sadly, currently without definitive answers.

(You can follow Zoe on Twitter: @NHM_Cephalopoda)

  • The Next Generation

Sadly, I had to leave after Rachel Souhami excellent introduction to this section of the programme. Rachel is a Museum Academic and Consultant who was involved in the 2014 “Future of Museums” conference which asked early career professionals to be idealistic about the future of the sector, leading to the creation of a Manifesto for the Future of Museums.

This document has been described by those  higher up in museums “nothing new”. These are the same issues that we’ve all been talking about for years. Rachel quite rightly challenges “If this is what you’ve been talking about for years, why haven’t you changed anything?”

Rachel has made a list suggestions for senior museum professionals who want this change to happen:

1 Stop talking about “the museum sector” – there is so much variety in what we do and how we do it, that we cannot be described as a cohesive whole

2 Ensure a cogent, collective leadership

3 Engage with emerging museum professionals

4 Remind emerging professionals to be proactive in seeking change

#MuseumWeek in Essex

#MuseumWeek

From 23rd to 29th March, museums around the world will be taking part in “Museum Week” on Twitter. This event is an opportunity for museums to engage with the public, sharing photos, stories and information about what goes on behind-the-scenes. Taking part is a great way for museums to connect with audiences and develop their social media offer. Full details of the week are available on the official website.

My top tips for museums thinking about taking part are:

  • Work with a team of colleagues from throughout the museum to plan what you’ll be tweeting about through the week.
  • Tell people what you’re going to be doing – write a press release, put it on your website, promote it in the museum and, of course, on your social media accounts!
  • The daily themes can be interpreted flexibly or you can make up your own!
  • Share different voices e.g. volunteers and members of staff, artists, community partners or members of your youth group
  • Encourage your visitors to take part – posters in the gallery, brief your front-of-house team to talk about it and tweet questions to your followers
  • Make use of other social media platforms e.g. audio-recordings via sites like audioBoom or SoundCloud, videos on Vine or YouTube or collecting the public’s photos on Pinterest boards. You can also preserve tweets using Storify

Don’t forget:

  • to register on the #MuseumWeek website
  • to make use of scheduling sites like Hootsuite or Tweetdeck
  • that this doesn’t need to take over! While I’d recommend between 3 and 5 tweets a day as a minimum, you don’t have to do more if you don’t have capacity to.
  • to put information on your website about when you’ll be tweeting. If you can’t cover the account at weekends or in the evening, that’s absolutely fine, but tell people!
  • HAVE FUN!!! Choosing things to tweet about, talking to the public about these museums we love… it should be a creative and enjoyable experience.

Museums Registered so far from Essex are:

If you are an Essex museum taking part in #MuseumWeek and your name is not on this list, please send me an email.

I will also be tweeting as @EssexMDO

Dinosaur vs Whale: What Can We Learn from the Natural History Museum?

"Dippy" the Diplodocus

“Dippy” on display at the Natural History Museum (Image by CC-BY-SA-3.0 via Wikimedia Commons)

The Natural History Museum caused a media storm last week when they announced that “Dippy” the diplodocus would be leaving his current spot in the entrance gallery and be replaced by the skeleton of a blue whale.

While some people are upset that Dippy is leaving, the truth is that the diplodocus had only been in that spot for 35 years, not all that long in the museum’s 134 year history. George the Elephant stood there from 1907 to 1979 – a far more impressive run! It should also be noted that Dippy’s not a “real fossil”, but a plaster cast. Changing the display is part of NHM drive to highlight issues of environmental conservation, which is a significant part of their vision, and the museum will continue to have dinosaurs on display.

The story has given the museum a lot of publicity. It’s been featured by all of the major news outlets and the public have taken to the internet, the radio and television debates to express their allegiance to either #TeamDippy or #TeamWhale. I confidently predict that their visitor figures will go up over the next few months, not just because people want to “say goodbye” to Dippy but because all of this media coverage has reminded them that the museum is there and it’s free. Then, when the whale takes up residence in 2017, the new display and second round of publicity will bring visitors back again.

So what can smaller museums learn from this example?

Small museums are unlikely to get the scale of press coverage that NHM had, but refreshing displays does encourage people to make return visits. It also means that items that would otherwise be sitting in store are seen. Fragile items that can’t be on permanent display due to lighting levels can be made available to the public for short periods of time. The scale of this “refreshing” can range from simply changing the contents of a case in your permanent display, to a temporary exhibition telling a particular story or even a full redisplay of your museum.

If you are making a significant change this can cause controversy amongst local audiences. However, with clear communication (or even better, consultation) we can bring people over to our side (or at least explain why we’re making a change).

Augmented reality at Colchester Castle

A visitor exploring the new displays at Colchester Castle

Tom Hodgson, Colchester Museum Manager, oversaw the recent HLF-funded redisplay of Colchester Caste:

“The redevelopment of Colchester Castle has had a huge and immediate impact and our visitors are clearly delighted by the mix of object rich displays, lively interactives and audio visuals. They are also pleased by the balance we have struck between displaying the collections and showcasing the Castle itself. A few of our visitors are not yet sold on the more modern innovations, but the vast majority have appreciated the use of new technologies such as virtual reality and digital tablets to add further layers and depth to our interpretation. In the nine months since we re-opened on 2 May last year we have received over 88,000 visitors to the Castle – the same figure that we achieved in 2011/12 our last full year of opening. We are expecting to welcome over 100,000 visitors by the end of March”.

If you anticipate that the public are going to complain about changes, particularly on social media, it’s important to maintain a level head in your responses. This “Storify” by the NHM of responses to the news about Dippy is a master-class in good social media management: https://storify.com/NHM_London/blue-whale-to-take-centre-stage

~Amy Cotterill, Museum Development Officer