Audiences

There is support available for projects and programmes to improve your audience engagement.

A good first step is to talk to your MDO. If your museum is in the accreditation scheme, you can also get in touch with SHARE’s regional lead for Audiences in the East, Kathy Moore, to find out more about the support SHARE can offer in this area of work.

The Audience Agency

The Audience Agency can help you overcome audience challenges and improve your relationship with them. They can support in the following areas:

Access and inclusion
Audience profiling and segmentation
Audience-centred design
Digital confidence
Evaluation and impact
Participation and learning
Place-shaping and collaboration
Resilience, innovation and enterprise.

They have a number of resources freely available on their website or you can contact them to discuss working with them more closely: support@theaudienceagency.org.

Evaluation resources

Evaluation toolkit for museums (SHARE Museums East, May 2020) – a toolkit intended as a guide for organisations, both small and large, to provide them with
the confidence to commission and recognise effective evaluation delivered by
consultants on their behalf, and / or carry out evaluation themselves. Commissioned by SHARE and supported by Arts Council England.

Please note, the following four resources and templates have been made for museums to use for free. However, if you wish to quote from them please make sure the authors are credited and do not share on other websites without talking to your MDO first.