New SHARE Training Calendar – Part 2

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Thank you to everyone who took part in my training needs survey earlier this year. I fed all the information back up to SHARE and they have used it in producing this year’s calendar, which goes live at 9am today.

In today’s blog, I am going to highlight where you can access the training that the majority of people requested in each category. However, it is in no way an exhaustive list of what’s on offer (over 100 training events between now and next spring!) so I do recommend taking time to have a look through and see what would be of use to you and your colleagues.

Of those of you who responded to my survey, only one third had not attended any SHARE training in the last year and of them only 10% said that this was because the training was too hard to get to. If there is training that your museum needs, but cannot afford the travel, it isn’t running or it is simply too far away, please do contact me as I may be able to help.

Several of the training days are running in Essex, but please remember that SHARE have to support the whole of the East of England. Therefore they move they days about and if a particular subject has been in Essex recently, they do have to move it somewhere else this year.

Most Requested Training By Category

  1. Collections

There was a strong “digital element” to the training requests for collections, including Copyright, Digitising Collections and Managing Digital Images.

I have spoken to Simon at SHARE about Copyright and they have identified that it is a need for support with this area, however from their experience they aren’t sure if training is the best way of providing it. SHARE is currently formulating a plan and I will update you as soon as possible. If you do have any urgent copyright questions, please get in touch.

Regarding digitising collections, there are several useful days coming up:

  • “Point & Shoot: Collections Photography Using Digital Cameras” is running on 6th October at Ely Museum and 2nd February in Norwich
  • “Digital Technology & Collections: Promoting Access and Engagement” is on 5th October in Ipswich

For managing digital images, I suggest:

  • “Managing Digital Images” on 15th December at Mill Green Museum and Mill in Hatfield or 27th April in Wymondham Heritage Museum, Norfolk
  • “Create Once, Publish Everywhere: How to COPE With Your Digital Content” on 1st December at the Museum of Cambridge or 20th April at the Long Shop Museum in Leiston

I would also suggest having a look at joining the Digital Development Forum if you are planning on a large digital project. The next meeting is on 20th October in Norwich

Other Collections based training that had a large number of requests are Conservation Basics and Rationalisation.

There are several conservation-themed days coming up:

  • Handle With Care: Object Handling & Packing on 2nd December in Mildenhall, Suffolk
  • “Conservation Uncovered: Major Museum Tours” on 19th November is going behind the scenes at the University of Cambridge conservation lab
  • “Environmental Monitoring” on 26th April at the Centre for Computing History in Cambridge
  • Integrated Pest Management: Level 1 on 10th November at Royston and District Museum
  • Integrated Pest Management: Level 2 on 2nd March at University of Cambridge Museums.
  • The 2nd Annual SHARE Collections Care Conference on 20th January at Hughes Hall in Cambridge.

Some sessions are much more specialised but will be relevant to several Essex Museums, including:

  • Assessing and Repacking Military Costume: A Costume & Textiles Network Event on 6th October in Norwich
  • “Preventive Conservation for Waterlogged Archaeology: A Maritime Heritage Network East Event” which is on 15th October at Southend Central Museum

SHARE also have their online Collections Care Syllabus. This current version is available online but it is being reviewed and updated so look out for updates later in the year.

For Rationalisation, SHARE are running “Rationalisation, Review and Disposal: Getting Started” on 8th October. Please note that there will also be funding support for rationalisation available later in the year. It is not compulsory, but I would recommend attending the training if you wish to apply.

2. Audiences

The most requested audience-themed training days are: Writing Engaging Text, Marketing on a Budget, Display Techniques and Understanding Audiences.

There are two different text-writing events booked in this year:

  • Captivating Captions on a Budget is one of this year’s first trainings, happening on 7th September at The Red House in Suffolk.
  • Make it Snappy: Writing Effective Text on 11th April at the Museum of East Anglian Life

There isn’t a generalised “marketing” training on the SHARE calendar this year, so I will organise something for later in the year. However, there are two specialised courses which may be of interest:

  • “Awareness, engagement and impact: Marketing to drive fundraising and income generation – a SHARED Enterprise event” on 25th November at Verulamium Museum in St Albans
  • Social Media Next Steps on 22nd September in Luton and on 9th March (venue TBC). If you feel that you need a “Beginners” level Social Media training, please DO NOT book on to this course. Contact me and I will arrange for help and support.

There are a couple of events coming up for Display Techniques:

  • Basic Display Techniques, 13th October in Stevenage and 12th January at Gainsborough’s House in Suffolk and on 14th April in Norwich.
  • Cutting Edge: Making Professional Labels & Panels on 3rd March at Hollytrees Museum in Colchester

There are several events which will be of interest for those of you who requested “Understanding Audiences”:

  • Front-of-House Forum on 19th October in Norwich
  • First Steps in Community Participation on 14th January in Luton
  • Complaints, Criticisms and Conflicts: How to Handle Them All on 28th January in Ely Museum
  • Managing Successful Events on 25th February at the Fenland Museum and Denny Abbey in Cambridgeshire
  • Working with Different Audiences on 4th March at The Polar Museum in Cambridge

There were also several requests for How to use HistoryPin, which SHARE are offering on 21st October in Ipswich

“Being a “Dementia Friendly” venue” and “Making your museum accessible for people with Autism” were also both highly requested. Working with these audiences will be covered in “Working with Different Audiences” and Helen Griffiths (Essex County Council’s Cultural Access, Learning and Participation Officer) and I am planning to run Dementia Friendly training soon.

3. Children and Young People

The most requested training session for children and young people are Setting Up A Youth Panel/Young Curators, Working with Schools, Child Protection/Safeguarding and Using Digital Technology to Deliver Learning With Schools.

“Giving Young People a Voice: Youth Panels and Young Curators” is running on 18th September at Colchester Castle (NB This will follow the Essex Heritage Education Group meeting).

Regarding Working With Schools, Helen Griffiths and I are planning a series of training in this subject and Child-Protection/Safeguarding for later in the year (look out for more details soon) however, you may also be interested in:

  • Surprising Science For Schools is on 21st January at the National Horseracing Museum in Newmarket.
  • Learning From Objects on 9th October in Ipswich or 7th December in Bedford
  • Object Lessons 3: SHARE & Bridges Children & Young People Conference on 10th February, venue TBC
  • Consider Yourself: Reflective Learning Practice for Learning Staff and Volunteers in Museums, 18th April, Museum of Cambridge

As you may be aware, I’ve been working with several museums in the county on a digital learning pilot. The case-studies from the project will be shared via my website, SHARE and the Heritage Education Group later in the year.

4. Resilience

The most commonly requested training sessions in this section fall into two categories, Volunteer Management (Volunteer Management, Volunteer Recruitment and Young Volunteers) and Fundraising/Income Generation (Alternate Ways to Boost Your Income, Making The Most of Your Shop, How to Talk to Funders and Other Stakeholders and Writing Funding Applications).

SHARE have recently launched the Volunteer Coordinators Forum, details of which can be found here. This is a great source of support for anyone managing volunteers, including those who are volunteers themselves. I also recently commissioned a volunteer management toolkit which is available here. 

SHARE are offering the following training events:

  • Volunteers: Getting Them In and Keeping Them Happy (a Volunteer Co-ordinators’ Forum event) on 18th April at Ipswich Transport Museum
  • Volunteer Co-ordinators’ Forum: Youth Volunteering, 8th December, John Buyan Museum, Bedford

SHARE also have a Retail Forum which offers peer support to those running museum shops. More details can be found here and there are some relevant training days too:

  • “Top Tips For Retail” on 4th February at Braintree Museum
  • “SHARE Retail Forum: Selling Skills and Sound Retail Practice” on 21st September at the National Horseracing Museum in Newmarket

Regarding applying for grants and other fundraising training, there are lots of options:

  • “Relationship Fundraising and Legacy Giving for Museums – a SHARED Enterprise Event” on 12th October at Colchester Castle
  • HLF Young Roots Seminar on 19th October at the HLF Office in Cambridge
  • “Awareness, engagement and impact: Marketing to drive fundraising and income generation – a SHARED Enterprise event” on 25th November at Verulamium Museum
  • “Enterprise & Philanthropy: building relationships to fund museums” on 2nd March at the Museum of London

I would also like to highlight that my colleague Andrew Ward and I are offering a “surgery” connected to Essex County Council’s Cultural Development grants on 23rd September in Chelmsford.

The other training that I would especially like to  mention is Understanding Museums. This is a six day course (one day a fortnight). While six days is a big commitment, this is the perfect course for anyone who is new to working or volunteering in museums. It explains why we do what we do, how different types of museums operate and looks at the history and ethics of the sector.

I would like to thank the SHARE Museums team (Annette, Simon, Kathy, Miranda and Liz) for all their hard work in pulling together this training offer – and wish them luck when the booking opens at 9 o’clock!

Collections Trust Seminar at Colchester Castle

Alex Dawson presenting at the Collections Trust Seminar

Alex Dawson presenting at the Collections Trust Seminar

Jennifer Brown, Collections and Interpretation Officer at Braintree District Museum, shares what she learnt at this recent training day:

On Wednesday 18th March 2015 the newly revamped Colchester Castle Museum in Essex hosted a Collections Trust Seminar for the eastern region. The seminar was led by Alex Dawson, programme manager for standards at the Collections Trust, and offered a thought-provoking and varied range of talks and open discussions. Key themes that emerged throughout the day were the importance of placing audiences and communities at the heart of collections management; the importance of making collections the heart of all museum activities (and consequently the importance of all museum departments working closely together to achieve this); and updates on the practical advice, support and frameworks available to help review where we are at, where we would like to be, and what we will need to get there.

Below are some of the key topics and points that emerged during the course of the day:

Update on Arts Council England by Isabel Wilson, Senior Manager Quality & Standards

The sessions started with a useful update on Arts Council England. Two schemes were particularly highlighted:

  • The Designation Scheme celebrates collections of national and international importance not housed in national museum, helping to promote these collections. The scheme is currently being reviewed by ACE and the next round will open in April 2015. More information can be found on their website.
  • The Government Indemnity Scheme is again aimed at helping museums of all sizes. This scheme helps smaller museums to loan items from collections around the country and even the world by arranging government underwriting of loans to avoid high insurance payments.  It is possible to make just one gallery space eligible for the scheme, rather than having to revamp a whole museum. More information including the criteria can be found on-line here.

Audiences and Collections

This was the subject of our first talk by Alex from the Collections Trust but audiences featured in so many other presentations during the day that I have grouped many under this heading.

  • Understanding Audiences – Alex Dawson, Collections Trust

Collections are here for our audience’

There has been a growing realization within the museum sector over the last 10 to 15 years that people are at the heart of our collections, and that our audiences need to drive our collections’ policies. Some key ideas that came out of Alex’s talk were:

  • We need to identify and work with communities to enable the development and care of our collections
  • We need to make sure we are regularly communicating with our communities, exploring the possibility for community curators, and looking for partnership opportunities with local businesses.
  • The collections world needs to take on the ‘language of business’. To be resilient for the future we need to think about strategies and policies, our skills and targets. This will not only help keep our future collecting policies and our collections care focused, but it also makes our work more understandable by those in other sectors. This helps to empower the profession.
  • We need to think about audience segmentation and the different generations that use our museum collections now, and will be using them in the future. What are the character traits of each generation? How will they want to access the collection and what will they want to gain from this?
  • We need to think about the user journey in museums – pre-visit, during visit and post visit. How can we keep them interested in the museum, its collections and its work?

2) Collections Management Competency Framework – Alex Dawson, Collections Trust

This is a framework produced by the Collections Trust to help us look at the skills and behaviours we need to develop, manage and sustain collections. There are four main areas of competencies – technical knowledge and contexts (ethical, legal etc) are those more traditionally associated with collections management. The other two hark back to the importance of audiences and communication – they are ‘customer focus’ and communication skills. More information is available on their website.

  • Museum Accreditation – Alex Dawson, Collections Trust

This session offered some useful tips on working through the accreditation process. In particular, don’t panic if you have a collections backlog. Look at developing a realistic operational plan for dealing with this and for future collections care. However, this should be guided by visitors and which parts of the collection are most likely to be actively used by our audiences. Ask your local police for security advice, they are often happy to help. Local Museum Development Officers are also going to be working more closely with Accreditation advisers in the future and may be able to give you more locally relevant advice.

Learning and Change in Your Museum

‘Good collections management is about change’

This session emphasized the importance of flexibility and managing change, and the importance of integrating learning throughout the museum with the management of collections. Some specific points included:

  • There are 3 models of change in any context – internal bottom up change; internal top-down change and change caused by an external trigger
  • To create a culture change in an organization start small, somewhere progress can be made, and get buy-in from staff at all levels.
  • Strive for managed and purposeful change
  • The importance of the museum’s mission statement, make sure everyone in the museum is aware of that statement and embed it in every aspect of the museum’s work.

One particular case study of successful change came from the Imperial War Museum, where they moved from a risk adverse to a risk aware strategy to copyright and making their collections available online. This resulted in a massive increase in interest in and use of their digital collections. Carolyn Royston from the IWM discusses this in a video available on YouTube

Practical Help and Useful Documents

A number of sessions looked at the advice and frameworks provided. These included:

  • PAS 917 and the framework produced by the Collections Trust. Helpful summary factsheets on each area are provided. Refer to these before going to PAS 917
  • Investors in collection – This is a new service that is being reviewed by the Collections Trust but not launched yet. This would involve the Trust providing a collections consultancy service for museums to help us review our current strengths, identify areas for development and improve our resilience. More information is available here.
  • Collections Trust Standards Toolkit to aid with policy and planning
  • Presentation on the new digital interpretations at Colchester Castle Museum by Tom Hodgson. It was interesting to hear about the new digital strategies used, and the talk reminded us of the scale of historical and archaeological research involved, the amount of material you will need to provide digital companies with to produce reconstructions, games etc.
  • Discussion of the importance of digital being a method to achieve a learning aim, not the aim in itself
  • Presentation on the work of Museum Development Officers with a particular spotlight on Essex from Amy Cotterill. Local schemes included: training and networks provided by SHARE, the forthcoming Heritage Watch scheme and digital learning resources available to hire 

Developing a Digital Strategy

This session introduced the concept of COPE – create once, publish everywhere. We looked at ways to increase access to the research and content we create with minimum labour.

  • How can it be easily pushed out to a range of different digital and web-based platforms?
  • What format/location will we need to store the original in to make sure this process is simple and not time-consuming?
  • Think about the budgets to maintain all these digital mediums in the future, whether gallery interactives or other systems.
  • Seek advice from those with special needs

Overall the day was very helpful, providing a wealth of information and also offering the chance to take a step back and think reflectively on where we are going with collections management, what we want to achieve and how we can get there. Colchester Castle Museum was a great venue, and it was lovely to get the opportunity to look round all the new displays and interactives.

~ Jennifer Brown, Braintree District Museum

If you’ve recently attended a training day or delivered a project that you’d like to write about, please send me an email at amy.cotterill@essex.gov.uk