A Culture of Lates

This guest post has been provided by Culture24.

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Culture24 is running the first ever national conference about museum after-hours events at the National Gallery in London on June 1st. ‘A Culture of Lates: How do Museum Lates Build Audiences & Generate Income?’ is aimed at museum/gallery after-hours events programmers and venue decision-makers and will be a fabulous opportunity to learn about Lates and network with colleagues.

 

Tickets are available now from the conference sales page  but if you work or volunteer at an Accredited Essex Museum that is not an NPO please contact Amy before booking as she can help you to access funding to attend.

 

The speaker list includes:

  • Kim Streets, CEO of Museums Sheffield
  • Ashlie Hunter, Producer of Public Programs, Art Gallery of New South Wales
  • Bill Griffiths, Head of Programmes, Tyne & Wear Archives & Museums, creator of Newcastle/Gateshead’s annual culture crawl The Late Shows
  • Marilyn Scott, Director, The Lightbox, Woking, whose Thursday Lates attract a new audience of local young professionals
  • Lucy Woodbridge, Head of Visitor Events at the Natural History Museum, who opens up access to the museum’s collection while generating income
  • Tatiana Getman, Head of special projects & events, the State Tretyakov Gallery, Moscow
  • Tim Ross, Australian comedian and TV presenter who uses comedy to create original heritage interpretation events and Instagram to market them.
  • Neil Mendoza, entrepreneur and consultant who recently published the DCMS Mendoza Review, an independent review of museums in England
  • Sam Bompas, Experience Designer and Jellymonger from Bompas & Parr, who flooded the ss Great Britain with 55,000 litres of luminous jelly for Museums at Night 2012
  • The Godperson of Lates, the original Lates programmer who started it all off at the V&A in 2001
  • Abigail Daikin, Events Director at Time Out, the media outlet that supports Lates all over the world
  • Kate Rolfe, Head of Events at the National Gallery
  • Alan Miller, Chair of the Night-Time Industries Association
  • Airbnb

 

The programme will feature presentations, panel discussions, socials and practical sessions including:

Programmers’ Question Time – Is your venue’s Lates programme blighted by lack of funding? Do you have a crop of talented local artists but are unsure how to reap the best out of them? Our panel of Lates event programming experts will grapple with your event challenges and help you create your after-hours Garden of Eden!

Plus …

Sussex independent artisan spirit producers Blackdown Distillery will be sponsoring the after-conference drinks party providing a welcome drink to all guests who pop up to the National Dining Rooms from 5.30pm

 

 And if that were not all…

There will be a comedy improve show by Do Not Adjust Your Stage at the National Gallery starting at 7pm on the evening of the 1st June after the conference. The National Gallery are offering all conference delegates the opportunity to buy tickets at the discounted membership price. Delegates simply use this link https://www.nationalgallery.org.uk/whats-on/calendar/blank-canvas to buy tickets at the member’s price and present their ticket along with their conference lanyard on the door on the night.

You may remember that Do Not Adjust Your Stage have previously delivered training for Essex museums on audience engagement, public speaking and giving guided tours.

 

We hope you can join us for this unique occasion!

Periscope and the Paraloid Sandwich: Upcoming Demonstration and How To Access It

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One of the most common techniques for writing an identifying number on a museum object is a technique known as the “Paraloid Sandwich”. It involves writing the number between two layers of a chemical varnish.

 

Emma Cook, Museum Development Officer for Bedfordshire, and I have become aware that while YouTube is populated with numerous videos demonstrating methods for labelling objects for which the Sandwich isn’t appropriate (e.g. costume collections), this technique isn’t covered.

 

However, rather than just create a video, we thought we’d experiment with the streaming app called Periscope. Periscope you to broadcast video live and people following you on the app or who have clicked a link on Twitter can watch and even send in questions. The video then stays on Periscope for 24 hours. However, we will also then be able to upload it to YouTube, where it will be available for anyone to watch.

 

Therefore I am very happy to announce that Emma and I will be live-streaming a Paraloid Sandwich demonstration on Wednesday 25th May. We will repeat it 4 times, so you can log in, watch demonstrations and ask questions at 12:00, 12:30, 13:00 and 13:30 (British Summer Time).

 

So, how can you view our demonstration and ask questions?

 

  1. Download the free Periscope app to your mobile or tablet and set up an account
  2. “Follow” me (EssexMDO)
  3. Have the app or tablet connected to the internet between 12pm and 2pm on Wednesday 25th May

Additionally, a link will post on my Twitter account (@EssexMDO) every time we go live. You can click that link to watch along if you have Google Chrome as your web browser (Internet Explorer doesn’t work).

 

If you want to watch, but can’t get online at that time, it will be available to watch for 24 hours via the Periscope app.

If you do not have access to the app, we will then be making the video available as soon as possible via the SHARE Museums East YouTube account. Links to the film will be posted on this site and others.

Funding For British Science Week

On Wednesday, the British Science Association gave a presentation at the SHARE Regional Learning Network which I thought might be of interest which I thought would be of interest to many of you…

What Is The British Science Association?
British Science AssociationThe BSA, previously known as British Association for the Advancement of Science, was founded in 1831.

Like history and the arts, science has a “professional class” – people who do it for a living. However far few people see science as something you can has as a hobby or take-part in informally.  The BSA’s goal is to change this by engaging the wider public with science through events, activities and projects. The best known of these is the annual British Science Festival, which takes place in a different city each tear and dates back to 1831. However, they also offer CREST Awards for young people (which I will be writing about in another post next week), and British Science Week.

Why Is This Relevant To Museums?

The definition of “science” used by the BSA is a very broad one. It includes natural history, medicine, archaeology, forensics, engineering… in fact most museums will have something in their collection which is applicable. The BSA offer grants of up to £500 for community organisations, including museums (even local authority ones!) to run events during British Science Week that are targeted at an audience which is traditionally under-represented in science.

How Can Museums Get Involved?

The 2016 British Science Week will take place between the 11th and 20th of March. The audiences they particularly want to reach out to through their Community Grant Scheme are:

  • Black and Minority Ethnic Groups
  • Those of a low socioeconomic status
  • Young people with anti-social behaviour including those who are not in education employment or training (NEET)
  • People with a disability
  • Girls and women
  • Those living in a remote and rural location.

The application process includes a 300 word description of what you’re going to do and a further 300 words on how you’re going to recruit the target audience. Members of the target audience can also apply for the funding themselves in order to visit science venues and events.

When making decisions regarding the funding, the committee don’t take into account the number of people who will be engaged through the project however if the project is working with a smaller number of people they would expect the level of engagement to be deeper.

The fund opened for applications this week and the deadline is the 23rd of November.

There also is a separate Kick Start Grant Scheme for schools to take part in British Science Week (£300 for activities in the school, £700 for those in a school engaging the wider community) which your education partners might be interested in.

However, even if you do not apply for a grant (or are unsuccessful), you can still register a Science Week event with the BSA via their website. Organisations that do this receive a range of support including:

  • access to case studies
  • activity packs, projects and quizzes
  • marketing materials and PR
  • connections with local science volunteers

You can register your event up until middle of February.

New SHARE Training Calendar – Part 2

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Thank you to everyone who took part in my training needs survey earlier this year. I fed all the information back up to SHARE and they have used it in producing this year’s calendar, which goes live at 9am today.

In today’s blog, I am going to highlight where you can access the training that the majority of people requested in each category. However, it is in no way an exhaustive list of what’s on offer (over 100 training events between now and next spring!) so I do recommend taking time to have a look through and see what would be of use to you and your colleagues.

Of those of you who responded to my survey, only one third had not attended any SHARE training in the last year and of them only 10% said that this was because the training was too hard to get to. If there is training that your museum needs, but cannot afford the travel, it isn’t running or it is simply too far away, please do contact me as I may be able to help.

Several of the training days are running in Essex, but please remember that SHARE have to support the whole of the East of England. Therefore they move they days about and if a particular subject has been in Essex recently, they do have to move it somewhere else this year.

Most Requested Training By Category

  1. Collections

There was a strong “digital element” to the training requests for collections, including Copyright, Digitising Collections and Managing Digital Images.

I have spoken to Simon at SHARE about Copyright and they have identified that it is a need for support with this area, however from their experience they aren’t sure if training is the best way of providing it. SHARE is currently formulating a plan and I will update you as soon as possible. If you do have any urgent copyright questions, please get in touch.

Regarding digitising collections, there are several useful days coming up:

  • “Point & Shoot: Collections Photography Using Digital Cameras” is running on 6th October at Ely Museum and 2nd February in Norwich
  • “Digital Technology & Collections: Promoting Access and Engagement” is on 5th October in Ipswich

For managing digital images, I suggest:

  • “Managing Digital Images” on 15th December at Mill Green Museum and Mill in Hatfield or 27th April in Wymondham Heritage Museum, Norfolk
  • “Create Once, Publish Everywhere: How to COPE With Your Digital Content” on 1st December at the Museum of Cambridge or 20th April at the Long Shop Museum in Leiston

I would also suggest having a look at joining the Digital Development Forum if you are planning on a large digital project. The next meeting is on 20th October in Norwich

Other Collections based training that had a large number of requests are Conservation Basics and Rationalisation.

There are several conservation-themed days coming up:

  • Handle With Care: Object Handling & Packing on 2nd December in Mildenhall, Suffolk
  • “Conservation Uncovered: Major Museum Tours” on 19th November is going behind the scenes at the University of Cambridge conservation lab
  • “Environmental Monitoring” on 26th April at the Centre for Computing History in Cambridge
  • Integrated Pest Management: Level 1 on 10th November at Royston and District Museum
  • Integrated Pest Management: Level 2 on 2nd March at University of Cambridge Museums.
  • The 2nd Annual SHARE Collections Care Conference on 20th January at Hughes Hall in Cambridge.

Some sessions are much more specialised but will be relevant to several Essex Museums, including:

  • Assessing and Repacking Military Costume: A Costume & Textiles Network Event on 6th October in Norwich
  • “Preventive Conservation for Waterlogged Archaeology: A Maritime Heritage Network East Event” which is on 15th October at Southend Central Museum

SHARE also have their online Collections Care Syllabus. This current version is available online but it is being reviewed and updated so look out for updates later in the year.

For Rationalisation, SHARE are running “Rationalisation, Review and Disposal: Getting Started” on 8th October. Please note that there will also be funding support for rationalisation available later in the year. It is not compulsory, but I would recommend attending the training if you wish to apply.

2. Audiences

The most requested audience-themed training days are: Writing Engaging Text, Marketing on a Budget, Display Techniques and Understanding Audiences.

There are two different text-writing events booked in this year:

  • Captivating Captions on a Budget is one of this year’s first trainings, happening on 7th September at The Red House in Suffolk.
  • Make it Snappy: Writing Effective Text on 11th April at the Museum of East Anglian Life

There isn’t a generalised “marketing” training on the SHARE calendar this year, so I will organise something for later in the year. However, there are two specialised courses which may be of interest:

  • “Awareness, engagement and impact: Marketing to drive fundraising and income generation – a SHARED Enterprise event” on 25th November at Verulamium Museum in St Albans
  • Social Media Next Steps on 22nd September in Luton and on 9th March (venue TBC). If you feel that you need a “Beginners” level Social Media training, please DO NOT book on to this course. Contact me and I will arrange for help and support.

There are a couple of events coming up for Display Techniques:

  • Basic Display Techniques, 13th October in Stevenage and 12th January at Gainsborough’s House in Suffolk and on 14th April in Norwich.
  • Cutting Edge: Making Professional Labels & Panels on 3rd March at Hollytrees Museum in Colchester

There are several events which will be of interest for those of you who requested “Understanding Audiences”:

  • Front-of-House Forum on 19th October in Norwich
  • First Steps in Community Participation on 14th January in Luton
  • Complaints, Criticisms and Conflicts: How to Handle Them All on 28th January in Ely Museum
  • Managing Successful Events on 25th February at the Fenland Museum and Denny Abbey in Cambridgeshire
  • Working with Different Audiences on 4th March at The Polar Museum in Cambridge

There were also several requests for How to use HistoryPin, which SHARE are offering on 21st October in Ipswich

“Being a “Dementia Friendly” venue” and “Making your museum accessible for people with Autism” were also both highly requested. Working with these audiences will be covered in “Working with Different Audiences” and Helen Griffiths (Essex County Council’s Cultural Access, Learning and Participation Officer) and I am planning to run Dementia Friendly training soon.

3. Children and Young People

The most requested training session for children and young people are Setting Up A Youth Panel/Young Curators, Working with Schools, Child Protection/Safeguarding and Using Digital Technology to Deliver Learning With Schools.

“Giving Young People a Voice: Youth Panels and Young Curators” is running on 18th September at Colchester Castle (NB This will follow the Essex Heritage Education Group meeting).

Regarding Working With Schools, Helen Griffiths and I are planning a series of training in this subject and Child-Protection/Safeguarding for later in the year (look out for more details soon) however, you may also be interested in:

  • Surprising Science For Schools is on 21st January at the National Horseracing Museum in Newmarket.
  • Learning From Objects on 9th October in Ipswich or 7th December in Bedford
  • Object Lessons 3: SHARE & Bridges Children & Young People Conference on 10th February, venue TBC
  • Consider Yourself: Reflective Learning Practice for Learning Staff and Volunteers in Museums, 18th April, Museum of Cambridge

As you may be aware, I’ve been working with several museums in the county on a digital learning pilot. The case-studies from the project will be shared via my website, SHARE and the Heritage Education Group later in the year.

4. Resilience

The most commonly requested training sessions in this section fall into two categories, Volunteer Management (Volunteer Management, Volunteer Recruitment and Young Volunteers) and Fundraising/Income Generation (Alternate Ways to Boost Your Income, Making The Most of Your Shop, How to Talk to Funders and Other Stakeholders and Writing Funding Applications).

SHARE have recently launched the Volunteer Coordinators Forum, details of which can be found here. This is a great source of support for anyone managing volunteers, including those who are volunteers themselves. I also recently commissioned a volunteer management toolkit which is available here. 

SHARE are offering the following training events:

  • Volunteers: Getting Them In and Keeping Them Happy (a Volunteer Co-ordinators’ Forum event) on 18th April at Ipswich Transport Museum
  • Volunteer Co-ordinators’ Forum: Youth Volunteering, 8th December, John Buyan Museum, Bedford

SHARE also have a Retail Forum which offers peer support to those running museum shops. More details can be found here and there are some relevant training days too:

  • “Top Tips For Retail” on 4th February at Braintree Museum
  • “SHARE Retail Forum: Selling Skills and Sound Retail Practice” on 21st September at the National Horseracing Museum in Newmarket

Regarding applying for grants and other fundraising training, there are lots of options:

  • “Relationship Fundraising and Legacy Giving for Museums – a SHARED Enterprise Event” on 12th October at Colchester Castle
  • HLF Young Roots Seminar on 19th October at the HLF Office in Cambridge
  • “Awareness, engagement and impact: Marketing to drive fundraising and income generation – a SHARED Enterprise event” on 25th November at Verulamium Museum
  • “Enterprise & Philanthropy: building relationships to fund museums” on 2nd March at the Museum of London

I would also like to highlight that my colleague Andrew Ward and I are offering a “surgery” connected to Essex County Council’s Cultural Development grants on 23rd September in Chelmsford.

The other training that I would especially like to  mention is Understanding Museums. This is a six day course (one day a fortnight). While six days is a big commitment, this is the perfect course for anyone who is new to working or volunteering in museums. It explains why we do what we do, how different types of museums operate and looks at the history and ethics of the sector.

I would like to thank the SHARE Museums team (Annette, Simon, Kathy, Miranda and Liz) for all their hard work in pulling together this training offer – and wish them luck when the booking opens at 9 o’clock!

New SHARE Training Calendar – Part 1

Object Handling, Packing and MarkingBooking for the new SHARE training calendar opens on 2nd September, but who are SHARE and why should you be interested?

SHARE Museums East are Arts Council England’s Museum Development partner for the East of England. They receive funding to provide training and other support to Accredited museums and those working towards Accreditation. Their activity programme includes formal training days, seminars, peer networks and project cohorts. The subjects covered are based on ACE Goals and include nearly every aspect of running a museum such as collection care and conservation, learning and engagement, income generation, marketing and reviewing your governance. Those of you who responded to my training needs survey have had their thoughts and ideas passed up to SHARE and that information helped to shape this year’s calendar.

Most of the details for this “school year” have already been uploaded to SHARE’s website so you can have a look and see which events you and your colleagues might wish to attend.

However, please be aware that SHARE is funded to provide these opportunities to Accreditation museums and those officially “Working Towards Accreditation”. While other museums may book, priority will be given to museums that fall within their remit.

If your museum isn’t Accredited yet but would like to be, or if you don’t really know what Accreditation is and would like to know more, please send me an email to discuss it further.

There are over 100 training events on the calendar so I’m sure there will be at least one subject of use to your museum.

Interesting session coming up in the first month are:

07/09/2015
10:00 am – 3:30 pm
Captivating Captions – On A Budget
The Red House, Aldeburgh Suffolk
18/09/2015
10:00 am – 3:30 pm
How to Run a Youth Panel
Colchester Castle, Colchester
21/09/2015
10:00 am – 4:00 pm
SHARE Retail Forum: Selling Skills and Sound Retail Practice
The Mews (National Horseracing Museum), Newmarket
22/09/2015
10:00 am – 4:00 pm
Social Media: Next Steps
Stockwood Discovery Centre, Luton Bedfordshire
24/09/2015
10:00 am – 3:30 pm
Volunteers: Getting Them In and Keeping Them Happy (a Volunteer Co-ordinators’ Forum event)
Ipswich Transport Museum, Ipswich Suffolk
25/09/2015
9:30 am – 1:00 pm
Being Creative With Memories: Music and Life Stories
Chelmsford Museum, Chelmsford Essex
28/09/2015
10:00 am – 4:00 pm
Public Services Collections Seminar
Bishop’s Stortford Museum, Bishop’s Stortford Hertfordshire
29/09/2015
10:00 am – 4:00 pm
Keeping A Record: The Essentials of Museum Documentation
Parham Airfield Museum, Framlingham Suffolk
30/09/2015
10:00 am – 4:00 pm
Excellent Visitor Programmes
Norwich Castle Museum & Art Gallery, Norwich Norfolk

Most of the calendar is already on-line and available to view here.

In part two I will go publish the results of the training needs survey and highlight where you can find the training you’ve requested

The Second Grand Annual Training Needs Survey

Object Handling, Packing and Marking Training 2015

Last year, I asked the staff, volunteers and trustees of Essex about their training needs. This was so I could see how aware of current SHARE training opportunities people were, what barriers had prevented them receiving training and what training was needed.

Having collected my results, I went to work. Information was fed up to SHARE Museums East and helped them decide which training to place in our county during the 2014/15 training year. “Social Media Next Steps” wasn’t something being considered by SHARE until you told me you wanted it. I offered to run it (with the wonderful Hannah Salisbury from Essex Record Office) and the day was fully booked. SHARE weren’t able to offer Storytelling Skills training, which was the most requested training by Essex museums last year, so I booked TheWholeStory who came and delivered it in March. I’ve also hosted “Introduction to Documentation”, “Object Handling, Packing and Marking” and “Introduction to Accreditation”.

So you see, that survey has had a huge impact on what training and opportunities are available.

This year, I’m repeating the survey and I’ve expanded the remit to ask what training you have accessed outside of the offer from SHARE. Once again, the survey is anonymous but I do ask where in the county you’re based to help me place training where it is needed most.

To have your say on what training your museum staff, volunteers and trustees need, and to tell me if you find it awkward to access training, just fill in this short survey.

Our budgets for training go further when museums can give us their venues for free (and offering to host is a great way to make sure training happens locally to you!). If your museum would be able to host training in the future, please let me know by emailing me with information about capacity, ease of access and what facilities are available e.g. free/close car-parks, projectors etc. This helps us know which training will work well there, for example putting digital training in a venue with Wi-Fi.

Additionally, if there is a training course your museum would particularly like to send a delegate to but can’t, please get in touch. I may be able to help your museum secure funding or find an alternative closer to home.

The Training Needs Survey will be available on-line until mid-to-late May 2015.

~Amy Cotterill

#FundingWeek: Alternative Funding Sources

Miranda Rowlands

Miranda Rowlands SHARED Enterprise Project Officer

Miranda Rowlands is the SHARED Enterprise Project Officer at Norfolk Museums Service.  SHARED Enterprise is a Catalyst Umbrella Project funded by the Heritage Lottery Fund, which is supporting museums in the East of England to explore and develop alternative ways of raising money.  As a voluntary fundraiser, Miranda has raised lots of money for charity by organising and hosting gala dinners with auctions of celebrity memorabilia, as well as through online giving.

“With ongoing funding cuts biting hard these are challenging times for museums.  Perhaps the biggest challenge is meeting the shortfall in core funding.  Most grant-making bodies will fund projects, but not salaries or overheads, yet many museums are struggling to cover those costs.  Project funding is good, but as one colleague said at a recent training day, “the icing on the cake is all very nice, but first we need to have the cake”.

So museums need to find sources of unrestricted funding; money that can be used for any purpose.  Most museums generate some income from entry fees, retail, catering or donation boxes.  But what about alternative funding streams?

How good are you at raising funds from the following sources?

Individual giving – this covers everything from major donors and legacies to online giving and donation boxes.

  • Do you research and cultivate relationships with potential major donors?
  • Has your museum ever been the beneficiary of somebody’s will?
  • Do you have an active online giving page?
  • Do you have a prominently placed donation box?
  • Is your front of house team trained to invite visitors to donate?

Events – anything from cake sales to open days to black-tie gala evenings.

  • Could you use any of your regular events to promote your fundraising campaign and generate more income?
  • Do you have a friends group or volunteers who could organise fundraising events on your behalf?
  • Have you considered writing to local businesses to ask for raffle prizes?
  • What about asking celebrities to support you by appearing at an event or donating an item to be auctioned?  From personal experience, it’s surprising what you can get if you ask politely!

Membership schemes

  • Do you have a season ticket or membership offer?
  • Could you offer a corporate membership scheme?

Business partnerships

It’s about much more than just asking for sponsorship.  Business partnerships work in many different ways.  For example, product development; marketing a combined offer with a local attraction; or in-kind support (e.g. supplying a Corporate Social Responsibility team to maintain the grounds).

Crowdfunding

Over a short campaign (typically around 3 months), the public donate money to support a project, for example to restore a particular object.  If the fundraising target is reached, the museum gets the money and the donors usually receive a small reward.  If the total is not reached, the donors get their money back.  It’s not unrestricted funding, since the money has to be used for the stated purpose, but more and more museums are finding creative ways to incorporate crowdfunding campaigns into their strategies.

Which funding streams you choose to develop will depend on how much you need to raise and what resources you have available to do so.  But regardless of the size of your museum, your fundraising is more likely to succeed when you have a strategic approach with a clear message that involves the whole organisation.

If you’d like support to develop your fundraising skills, visit the SHARED Enterprise website for training and resources

SHARED Enterprise Norfolk Museums Service Heritage Lottery Fund