In 2015, a pilot project ran across Bedfordshire, Essex and Hertfordshire. The evaluation of the pilot project has led to some revisions of the original project, which is being run for a second year and expanded to be open to more museums, and to run for a longer period of time. The project has also been simplified and will be accompanied by more direct marketing to provide additional support to participating museums.
The project is open to all museums across Hertfordshire, Essex and Bedfordshire who will be offering activities for children during the 2016 May half term and / or summer holidays. There is a fee of £50 to participate in the 2016 project, which will go towards supporting the cost of the project.
Children will be given a Passport and a series (approx. 6) of simple challenges to complete during the summer holidays; e.g. ‘visit a museum you have not been to before’ ‘take part in a workshop involving clay’ Challenges will be open enough to allow children to have a good choice of museums to visit in order to achieve all of them. Each museum listing in the passport with have a blank space where museums will be able to ‘stamp’ the passports when children visit them. There will also be a blank space next to the challenges that can be stamped.
Museums will be provided with everything they need to participate: blank passports, stamps, stickers, flyers and posters, press release template, briefing note (to be shared will all staff and volunteers), and other supporting information. Alongside this will be a programme of marketing via a project specific website, linked to all partner museum websites. Social media will be utilised and museums will be supported to develop their skills in this area. In 2016 we will also advertising in relevant local publications.
To help support the project, we are asking museums to contribute £50 per site towards the costs. In the 2015 pilot museums received £177 worth of resources and support per site, so this is a good return on your investment!
We can also invoice you in either March or April, depending on which financial year’s budget you would like to use.
- Recruit museums to the project
The deadline for applications is Friday 11th December 2015
- Website copy
There are two deadlines for providing information to be included on the website:
For events in May and June: Friday 22nd April 2016
For events in July and August: Wednesday 8th June 2016
- Launch event
Essex: Monday 25th April
Herts and Beds: Wednesday 4th May 2016
- Project goes live!
The project will be fully live from Saturday 28th May 2016
- Ongoing promotion
Via website, social media, listings publications and websites, and museums’ own distribution lists. Each museum will be given a supply of branded stickers for participating children. Events across the May half term holiday and entire summer holidays will be promoted.
The project will be evaluated by the steering group, which has been expanded from the pilot project to include representation from museums directly. This will take place in September 2016, participating museums will be asked to fill in a short questionnaire and collect minimal data through noting down any anecdotal feedback from your visitors during the project.
To apply, complete this form and email it to me by Friday 11th December.